This role is for one of our clients
Industry: E-Learning Providers
Company Name: Codeyoung
Seniority level: Mid-Senior Level
Experience: 7+ yrs
Location: Bengaluru
Job Type: full-time
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Codeyoung is a global ed-tech company running live, 1:1 online classes for kids aged 5-17 across the
US, Canada, UK, and Australia. We teach coding, math, English, science, robotics, and financial literacy
through handpicked mentors (less than 1% of applicants make it through) on a platform that brings
learning, practice, and evaluation into one place.
The role
You will own the numbers across performance marketing and affiliates — end to end. Meta first.
Google and TikTok next. Affiliates as a portfolio play. Every dollar of paid spend, every CAC, every
ROAS curve, every creative test, every funnel step from impression to enrolled student — you own it.
You'll inherit a capable team and a working machine. Your job is not to rebuild it. Your job is to lead
it, level it up, and push the numbers further than they've gone before — without breaking
the unit economics.
What you'll own
- Meta (FB / IG / WhatsApp) — Hold ROAS while scaling spend 2-3x in international markets
- Google Ads — Search, YouTube ads, Performance Max. Currently small; build it into a
meaningful contributor.
- TikTok Ads — early channel with international upside. Scale it without burning learnings from
Meta.
- Affiliates — partner program ownership. Recruitment, commercials, payouts, performance
- The team — 5-10 people across paid and affiliates. Hire, coach, retain, and stretch them
- The P&L — CAC, ROAS, payback, channel mix, budget allocation across US / Canada / UK /
Australia.
- The creative engine — brief quality, hook diversity, testing cadence, winners-to-scale flow
You won't write every brief, but you'll set the bar.
- The funnel — landing pages, demo booking flow, lead-to-demo-to-enroll conversion. Partner
with product and sales to fix friction.
- Attribution and reporting — clean numbers, clear dashboards, weekly read-outs to
leadership.
What success looks like at 6-12 months
- Meta scaled 2-3x at flat or improved ROAS in international markets
- Google and TikTok each contributing meaningfully — no longer rounding errors
- Affiliates running as a predictable, ROI-positive channel with a real partner pipeline
- Creative testing and LP/CRO motion is a system, not a series of one-off pushes
- Your team is shipping faster, debating better, and known internally as the sharpest pod in
marketing.What We're looking for :
Must-haves
- 7+ years in performance marketing, with the last 2-3 years owning numbers (not just running
campaigns).
- International market experience — you've scaled paid in the US, UK, Canada, or Australia
You know what a $40 lead vs a $400 lead means and how to engineer the difference.
- High-CAC, considered-purchase background — ed-tech, fintech lead-gen,
insurance, healthtech, or similar. You understand demo-to-enroll motions, not just one-click
checkout.
- Meta-first — deep, hands-on Meta ads expertise. You can read account structure, diagnose a
CBO problem, and call a creative fatigue inflection in your sleep.
- Budget scale — you've owned monthly spends of 10-15 cr+ (or USD equivalent :$1.2-
1.8M/month) and know how account behavior changes at that scale.
- Creative strategy + brief-writing — you have a POV on hooks, angles, and formats. You write
briefs that creative teams actually want to make. You run testing frameworks, not vibes.
- Funnel and LP / CRO ownership — you've owned LP testing, booking flow optimization, lead-
to-demo conversion. You don't stop at the click.
- Team leadership — you've managed perf marketers, hired them, and made them better
We will not consider
- Agency-only backgrounds without in-house P&L ownership
- India-only experience (no exposure to US/UK/CA/AU CACs and creative norms)
- Brand-leaning marketers who managed perf from a distance.
- D2C ecom-only profiles with no lead-gen / considered-purchase experience
Nice-to-have
- Ed-tech experience (B2C, parent/learner audience)
- Fluency with MMPs, GA4, server-side tracking, MMM
- SQL or BI tool fluency — you can pull your own numbers
- Affiliate program experience
How we work
- Bangalore office, hybrid (3-4 days in office expected for this role)
- You'll work directly with the CGO. No layers, no committee
- Marketing peers: brand/content lead, lifecycle/CRM lead. Cross-functional partners: product,
sales, mentor ops.
- We move fast. We stand behind every claim we make. We don't sell what we can't deliver
About The Company
Most people are taught to learn. At Codeyoung, we teach people to build. We are a fast-scaling global EdTech company, founded by IIT graduates, impacting 50,000+ learners across 15+ countries. But this is not just about scale.This is about changing how the next generation thinks, solves, and creates
Must-have skills
Meta ads, US Market
