Associate Director - Performance Marketing

About Snapmint:

India's booming consumer market has over 300 million credit-eligible consumers, yet only 35million actively use credit cards. At Snapmint, we are building a better alternative to credit cards that lets consumers buy now and pay later for a wide variety of products, be it shoes, clothes, fashion accessories, clothes or mobile phones. We firmly believe that an enduring financial services business must be built on the bedrock of providing honest, transparent and fair terms.

Founded in 2017, today we are the leading online zero-cost EMI provider in India. We have served over 10M consumers across 2,200 cities and are doubling year on year. Our founders are serial entrepreneurs and alumni of IIT Bombay and ISB with over two decades of experience across leading organizations like Oyo, Swiggy, Maruti Suzuki and ZS Associates before successfully scaling and exiting businesses in patent analytics, ad-tech and bank-tech software services.

About the Role

We're looking for a Senior Manager/ Associate Director - Performance Marketing to lead Snapmint's paid acquisition.

Responsibilities:

• Lead performance marketing across Google, Meta, affiliates, programmatic, and remarketing
• Own CAC, ROAS, and payback metrics across multiple acquisition funnels (app, web, merchant checkout)
• Build scalable playbooks for targeting, creatives, and audience segmentation
• Drive deep experimentation across creatives, funnels, landing pages, and bidding strategies
• Partner with product and analytics teams to strengthen event tracking, improve conversion, and reduce drop-offs
• Manage budgeting across campaigns
• Mentor and manage juniors when required

Qualifications:

• 6-8 years in performance or growth marketing with strong hands-on channel expertise
• 4+ years of hands-on performance marketing experience
• Strong command over Google Ads, Meta Ads, and mobile app marketing
• Experience with attribution, MMPs and event-based optimization
• Good analytical and problem-solving skills with comfort using data tools

Location: Bangalore (Prestige Tech Park, Kadubeesanahalli) / Gurgaon

Working days: Monday Friday