About the Role:
We are looking for a highly driven and strategic Assistant Director – Performance Marketing to lead full-funnel growth and customer acquisition initiatives across digital channels.
Key Responsibilities
- Lead end-to-end performance marketing and growth hacking initiatives across Meta, Google, and other media buying platforms
- Drive measurable business outcomes through optimization of CAC, ROAS, conversion rates, and customer retention
- Execute multi-channel demand generation campaigns across paid, social, influencer, and owned media ecosystems
- Build and scale high-performing acquisition funnels for B2C audiences
- Manage and grow multi-brand portfolios while delivering strong campaign performance and revenue impact
- Drive A/B testing and multivariate testing (MVT) strategies across channels and landing experiences
- Establish scalable marketing processes, automation systems, and operational best practices across accounts
.
Requirements:
- 6-8 years of experience in Performance Marketing, Digital Growth, or Growth Marketing role
- Proven hands-on expertise across Google Ads, Meta Ads Paid Social & Influencer campaigns etc.
- Strong understanding of Full-funnel marketing, Demand generation, Media planning & buying, Conversion optimization, Retention marketing, etc.
- Experience handling large-scale B2B and B2C campaigns with measurable impact on pipeline and revenue
- Strong analytical mindset with experience in dashboarding, attribution modeling, and performance reporting
- Excellent stakeholder management and cross-functional collaboration skills
Preferred Experience
Candidates with experience working on brands such as ed-tech, consumer internet, retail, FMCG, or global brands will be preferred
How to apply:
Interested candidates can provide their details using following link: https://forms.gle/JhJgqpC3YCfPQjXe6
