Key Responsibilities
Co-Marketing Strategy & Execution
- Lead end-to-end planning and execution of marketing campaigns with strategic partners.
- Develop go-to-market strategies for partner initiatives, define success metrics, and ensure alignment with overall business objectives.
- Manage campaign execution across multiple partner platforms to maximize reach, engagement, and conversions.
Performance Analytics & Reporting
- Develop Excel-based models and dashboards to track campaign performance, ROI, and partner-driven growth metrics.
- Analyze marketing funnel performance and conversion trends to identify opportunities for optimization.
- Generate regular reports and insights to support data-driven marketing decisions.
Stakeholder Collaboration
- Work closely with partner managers, product teams, brand teams, content teams, and analytics teams to deliver integrated marketing initiatives.
- Coordinate cross-functional teams to ensure consistent messaging and seamless campaign execution.
Market & Consumer Insights
- Leverage internal and external data sources to identify target audience segments, content preferences, and engagement drivers.
- Translate consumer insights into partner-specific marketing strategies and narratives that resonate with audiences.
Enablement & Playbooks
- Develop scalable marketing templates, frameworks, and playbooks to support partner marketing initiatives across the organization.
- Share campaign success stories, best practices, and insights to drive alignment and replication of successful strategies.
