Associate Director of Strategy

Job Summary/ Your Role in a Nutshell:

An Associate Director/Director - Strategy will act as a strategic leader within the Digital Marketing Business Unit, planning and executing data-led digital marketing strategies that solve complex business problems for our clients and prospects. She/He will partner closely with clients, cross-functional teams, and senior leadership to shape, pitch, and operationalize high-impact digital marketing strategies and campaigns that fuel brand growth, customer acquisition, engagement, and revenue. She/He will provide strategic marketing direction to stakeholders through effective digital solutions; hence, a strong understanding of integrated marketing and digital marketing concepts, channels, tools, and technologies along with exceptional communication skills are essential for success in this role. We are looking for a strategic thinker with strong interpersonal and project management skills, able to manage multiple priorities in a fast-paced environment.

Key Responsibilities:

• Translate business challenges into clear, actionable strategies across digital marketing channels, leveraging data insights, consumer trends, and competitive analysis.
• Lead digital marketing initiatives and long-term transformation plans, ensuring alignment with business goals and measurable outcomes.
• Build and nurture relationships with stakeholders (clients, prospects, internal teams, management) to influence strategy adoption, expand scope of services, and drive revenue growth.
• Lead pitch development and support new business opportunities with compelling strategic frameworks and competitive differentiation.
• Create and deliver presentations for pitches, proposals, RFP/RFQs, and consulting engagements
• Guide and oversee the integration of strategy with planning, creative, media, analytics, and technology teams to ensure seamless execution of digital campaigns.
• Monitor industry trends, digital marketing innovations, and platform evolutions for strategy refinement and operational excellence.
• Promote knowledge sharing and best practices across the business unit to elevate collective strategic capability.

Skills & Qualifications:

• MBA with 12-15 years of experience in digital marketing strategy, management consulting, or agency leadership roles, with exposure to integrated digital marketing campaigns.
• Deep understanding of digital channels (Paid media, SEO/SEM, Social media, CRM, analytics) and how they contribute to customer acquisition and retention
• Experience with marketing technology, analytics platforms (e.g., GA4, customer data platforms)
• Proven track record of developing and executing insight-driven digital strategies that deliver business growth and client satisfaction.
• Strong analytical foundation with the ability to leverage data, metrics, and competitive research in decision-making and strategic recommendation.
• Excellent communication, presentation, and storytelling abilities.
• Collaborative team player with leadership, mentorship, and stakeholder engagement capabilities.

About TO THE NEW:

TO THE NEW (TTN) is a new-age Digital Technology Services Company providing digital transformation, digital marketing and digital analytics services to large enterprises in varied domains. We cover the full spectrum of Digital Marketing Services ranging from SEO, Social Media, Content Marketing to Marketing Automation and Digital Analytics.

Founded in 2008, TO THE NEW is one of the fastest-growing companies with a growth rate of over 60% since 2017. The company's passionate team of 2200+ Newers is spread across its headquarters in Singapore and delivery centres in Delhi, Dehradun, Dubai, NYC, and Sydney. TO THE NEW is an 8-times winner of the prestigious Great Place to Work award. The company has also been recognized as one of India's Top 100 Companies to Work For and is among the Top 50 IT Workplaces in India.

We take pride in our culture driven by passion for making an impact through technology and is backed by our emphasis on continuous learning. Get a sneak peek of our work culture here.