Associate Director Media Buying

We are hiring Associate Director – Media Buying

Location: Mumbai

Experience Required: 8–10 Years

Job Overview

Media Buying & Rate Negotiation

• Assist in planning, negotiating, and executing media buys across channels (TV/Print/Radio/OOH/Digital depending on role level).

• Work with media vendors to secure the most competitive rates and high-value deals.

• Support in managing rate cards, deal structures, CPT/CPM analysis, and benchmarking.

Campaign Execution & Delivery

• Ensure timely release orders, booking confirmations, and campaign execution.

• Monitor campaign delivery and resolve any issues or discrepancies.

• Coordinate with internal teams and vendors to ensure 100% accuracy in implementation.

Financial Management

• Manage billing, PO tracking, invoicing, and monthly financial reconciliation.

• Ensure compliance with internal audit and financial hygiene guidelines.

• Track spends vs. plans and assist in reporting savings and efficiencies.

Vendor & Partner Management

• Maintain strong relationships with media partners and agency networks.

• Support in evaluating new opportunities, media innovations, and added-value offerings.

• Ensure vendor commitments and deal-level obligations are met.

Data, Reporting & Analytics

• Prepare weekly/monthly reports, market intelligence updates, and competitive analysis.

• Track buying efficiencies, deal performance, and media trends.

• Work with internal analytics tools and market data (BARC, IRS, RAM, etc., as applicable).

Collaboration & Coordination

• Work closely with Planning, Strategy, and Finance teams to align buying with client objectives.

• Support the senior investment team in deal-making and portfolio management.

• Participate in annual/quarterly deal negotiations and trading conversations where required.

Education Qualifications

• Bachelor's degree in Marketing, Media, Mass Communication, Advertising, or a related field.

• 8–10 years of experience in media buying/investment across any major media platform (preferred).

• Strong understanding of media fundamentals, planning metrics, and market benchmarks.

• Working knowledge of tools such as BARC, IRS, RAM, TGI, etc. (depending on channel).

• Strong proficiency in Excel (Pivot Tables, VLOOKUP) and presentation tools.

About Omnicom Media:

Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, is the world's largest global media management network. Powered by the Omni Intelligence Platform, Omnicom Media agencies leverage $73.5 billion in billings, 40,000+ specialists across 70+ markets, and the industry's most powerful portfolio of Identity (Acxiom RealID™), Commerce (Flywheel), and Intelligence (Q™) assets to design dynamic Growth Ecosystems that enable the world's most ambitious businesses to grow faster and smarter. The Omnicom Media portfolio includes leading global media agency brands OMD, Initiative, PHD, UM, Hearts & Science, and Mediahub; Data, Identity & Analytics powerhouses Acxiom and Annalect; and a broad spectrum of specialised services. For more information visit omnicommedia.com.