About Company
Masai School is a fast-growing career-focused EdTech platform helping learners build successful careers through industry-relevant programs. Driven by outcomes, innovation, and scale, Masai is focused on creating real career impact while building one of India's leading growth-driven education brands.We're looking for a
Associate Director/Director – Performance Marketing to lead and scale Masai's digital growth engine with strong ownership of revenue, learner acquisition, and performance efficiency across all paid channels.
Associate Director/Director – Performance Marketing
Location: Bengaluru, Karnataka, India
Experience: 8–10+ years
What You'll Own
- Drive end-to-end performance marketing across Google, Meta, YouTube, Affiliates, and emerging channels
- Manage and optimize ₹1Cr - ₹2Cr+ monthly marketing budgets with clear ROI accountability
- Own complete funnel performance: CTR, CPC, CPL, CAC, ROAS, LTV:CAC, enrollments, and revenue
- Scale lead generation while improving conversion rates and lowering acquisition costs
- Lead aggressive A/B testing across creatives, landing pages, audience cohorts, and campaign structures
- Build forecasting models for revenue growth, budget efficiency, and channel scalability
- Develop data-backed attribution systems to improve performance accuracy
- Identify and unlock new high-performing acquisition channels
Key Expectations
- Improve CAC efficiency while scaling monthly lead and enrollment volumes
- Increase ROAS and overall revenue contribution from paid channels
- Drive measurable improvements in funnel conversion metrics at every stage
- Maintain predictable growth through performance dashboards, reporting, and forecasting
- Scale profitable growth channels while reducing dependency on underperforming sources
- Build repeatable growth systems with strong numerical accountability
- Lead performance against aggressive quarterly and annual revenue targets
What We're Looking For
- 8–10+ years in performance marketing / growth leadership
- Proven experience managing large-scale budgets with measurable business outcomes
- Strong expertise in Google Ads, Meta Ads, GA4, Firebase, Tableau, Metabase, and attribution tools
- Deep understanding of media buying, funnel optimization, cohort analysis, and experimentation
- Strong analytical mindset with focus on metrics, scalability, and profitability
- Experience in EdTech / Consumer Internet / Marketplace is preferred
Why Join Masai
- Lead one of the company's core revenue-driving functions
- Direct ownership of business-critical growth metrics
- Work closely with founders on strategic growth decisions
- High-performance, execution-focused culture
- Opportunity to build and scale large consumer growth systems
Skills: paid media strategy,marketing analytics,channel expansion,a/b testing,revenue growth,meta-analysis,meta ads,google ads,performance marketing,growth experimentation
