Role Overview
As an Director / Associate Director – Brand Marketing, you will lead the strategic direction, execution, and evolution of the brand across the education technology ecosystem. This role will own end-to-end brand strategy, integrated campaigns, and storytelling to strengthen brand equity, drive awareness, and support long-term growth across key audiences including educators, institutions, administrators, and learners.
You will work closely with senior leadership and cross-functional teams to ensure brand alignment with business objectives, product strategy, and go-to-market initiatives.
Key Responsibilities
Brand Strategy & Leadership
- Define, evolve, and champion the company's brand vision, positioning, and value proposition across all channels and touchpoints.
- Ensure consistent and compelling brand expression that resonates with educators, learners, institutions, and partners.
- Act as the brand custodian, setting guidelines and best practices across teams and agencies.
Integrated Campaigns & GTM
- Lead the strategy and execution of large-scale, integrated brand campaigns across digital, social, content, events, and partnerships.
- Align brand initiatives with product launches, business priorities, and go-to-market strategies.
- Drive high-impact storytelling that builds credibility, trust, and differentiation in the market.
Content & Creative Excellence
- Oversee the creation of high-quality brand assets including videos, websites, presentations, case studies, thought leadership, PR, and social content.
- Lead internal creative teams and manage external agencies to ensure brand consistency, quality, and innovation.
- Establish creative standards and ensure excellence across all executions.
Analytics, Measurement & Optimization
- Define and own brand KPIs, track brand health metrics, and measure campaign effectiveness.
- Use data and insights to continuously optimize messaging, audience targeting, and channel mix.
- Present performance insights and recommendations to senior stakeholders.
Cross-Functional & Stakeholder Collaboration
- Partner closely with Product, Growth/Performance Marketing, Content, Sales, Customer Success, and Events teams to drive cohesive brand and GTM efforts.
- Support major initiatives including conferences, enterprise pitches, product rollouts, and RFP responses with tailored brand narratives.
- Influence senior leadership through strong strategic thinking and clear communication.
Experience & Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 8–10 years of experience in brand marketing, integrated marketing, or strategic marketing roles.
- Strong background in edtech, SaaS, consumer tech, or mission-driven organizations preferred.
- Proven ability to lead large-scale brand initiatives that drive awareness, engagement, and business impact.
- Exceptional storytelling skills with the ability to simplify and communicate complex educational or technical concepts.
