About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
Role
At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Overview Of Job
This role sits at the intersection of data analysis and marketing decision-making. You will work on Marketing Measurement engagements for large brands, translating messy media and business data into clear, defensible insights.The work is analytical and judgment-heavy. You will analyze data, build and refine regression-based models, apply business logic, and interpret outputs in a way that makes sense for real marketing decisions.This is not a research role and not a pure engineering role. It is about analytical thinking, rigor, and commercial sense.
Reporting of the role
The Role Reports to the Data and Tech Lead
3 Best Things About The Job
- Your analysis directly influences real marketing and business decisions.
- You'll work on rigorous, judgment-heavy analysis, not just reporting.
- Exposure to complex data, real-world problems, and advanced modeling.
Measures of success
In Three Months
- Understand data, business context, and KPIs.
- Perform strong EDA and identify data issues early.
- Build basic, correct regression models with proper documentation.
In Six Months
- Independently own end-to-end analysis and modeling.
- Deliver stable, realistic outputs aligned with business logic.
- Translate analysis into clear, actionable insights.
In 12 Months
- Lead complex analyses and guide modelling decisions.
- Improve analytical standards and best practices.
- Act as a trusted thought partner for teams and clients.
Responsibilities Of The Role
Data Understanding & Preparation
- Explore and validate marketing and sales datasets.
- Perform deep exploratory data analysis:
- Understand the brand, category dynamics, KPIs, and constraints before modelling.
Modeling & Analysis
- Work with different modeling frameworks to evaluate media effectiveness.
- Tune and iterate models based on:
- Business rules
- Statistical validity
- Stability and realism of outputs
- Apply strong modelling judgment:
- Variable selection and transformations
- Managing multicollinearity
- Avoiding leakage and proxy variables
- Assess model quality and reject weak or misleading outputs.
Interpretation & Insight- Translate model outputs into business meaning
- Clearly document assumptions, decisions, iterations, and outcomes.
- Turning analysis into recommendations for clients.
What You Will Need
Must-Have
- Experience - 5 to 7 years
- Experience working with imperfect , real-world data.
- Strong hands-on experience with Python for analytics:
- pandas, numpy, scikit learn
- Very solid understanding of regression:
- Assumptions and limitations
- Coefficient interpretation
- Error and stability diagnostics
- Strong EDA capability.
- Ability to connect data outputs to real business logic.
- High attention to detail and structured thinking.
- Comfortable challenging numbers when they don't align with reality.
- Clear written and verbal communication.
Nice-to-Have
- Exposure to marketing, media, or growth analytics.
Prior work with MMM or similar attribution / measurement problems.
Life At WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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