Associate: Digital Marketing

About the Company: Unthinkable Solutions is a new age custom software engineering company that believes in data driven software engineering which enables us to deliver stellar user-centric software products .We are recommended by leading analysts such as Deloitte, Gartner, Everest, and Frost & Sullivan and are proud partners of more than 100 + innovative tech focused companies across the globe. With people-centricity as our core value and a culture driven by innovation, dynamism, continuous learning, and result- orientation, we have been certified twice as one of the Great Place To Work by the GPTW organization. Unthinkable Solutions is an affiliate company of Daffodil Software, headquartered in Gurgaon with offices in US and

UAE.

About the Role: Unthinkable Solutions is looking for a highly dynamic, growth-oriented Content and Digital Marketer with a passion for driving organic growth and demand generation. The ideal candidate should have a flair for writing high-converting tech content coupled with a deep understanding of full-funnel digital marketing strategies to turn content into a revenue-generating asset.

Responsibilities:

• Demand Gen & Content Creation: Write original, crisp, and high-converting content—such as SEO-optimized blogs, copy for infographics, and deep-dive case studies—specifically designed to fuel our demand generation, brand awareness, and thought leadership pipelines.
• Advanced SEO & Digital Analytics: Architect and execute content strategies using advanced SEO best practices. Utilize data-driven tools like Google Analytics, SEMrush to conduct keyword research, track content performance, audit traffic quality, and optimize for search intent.
• Conversion Rate Optimization (CRO): Proactively generate, test, and implement data-driven ideas to increase website traffic and successfully convert site visitors into qualified marketing leads (MQLs).
• Multi-Channel Lead Nurturing: Copyedit and optimize marketing, customer success, and sales enablement content to ensure a unified brand tone across the entire customer acquisition funnel.
• Repurposing & Paid/Social Integration: Repurpose core content assets into multi-channel campaigns (including social media copy, email sequences, and paid ad landing pages) to ensure messaging is coherent, consistent, and optimized for maximum lead capture.
• Customer-Centric Storytelling: Act as the voice of the customer by translating deep customer insights, testimonials, and success stories into powerful mid-to-bottom funnel content that accelerates the sales cycle.
• Complex Technical Translation: Easily break down and simplify highly complex technical information into compelling, benefit-driven copy tailored for non-technical B2B decision-makers and buyers.

Qualifications:

• Tech Content Mastery: A proven passion for writing high-impact B2B technology content and a strong track record of writing for a business-to-business audience.
• Communication & Portfolio: Exceptional writing, copywriting, and marketing communication skills. Please include a link with samples of your work or a portfolio demonstrating content that drove measurable lead growth.
• Growth Marketing Mindset: Strong foundational knowledge of inbound marketing, lead generation funnels, and digital marketing KPI tracking.
• Industry Awareness: A keen interest in the technology sector, staying continuously up to date with the latest developments, trends, and innovations in the tech space.

Interested candidates kindly apply on this link- https://docs.google.com/forms/d/1lDXjXcx-5jdFlTDCicvwhmyCKEXqQ3zLz2d_2zVHYIY/preview