Role: Digital Marketing
About the Role: Unthinkable Solutions is looking for a highly dynamic, growth-oriented Content and Digital Marketer with a passion for driving organic growth and demand generation. The ideal candidate should have a flair for writing high-converting tech content coupled with a deep understanding of full-funnel digital marketing strategies to turn content into a revenue-generating asset.
DESIRED RESPONSIBILITIES:
- Demand Gen & Content Creation: Write original, crisp, and high-converting content—such as SEO-optimized blogs, copy for infographics, and deep-dive case studies—specifically designed to fuel our demand generation, brand awareness, and thought leadership pipelines.
- Advanced SEO & Digital Analytics: Architect and execute content strategies using advanced SEO best practices. Utilize data-driven tools like Google Analytics, SEMrush to conduct keyword research, track content performance, audit traffic quality, and optimize for search intent.
- Conversion Rate Optimization (CRO): Proactively generate, test, and implement data-driven ideas to increase website traffic and successfully convert site visitors into qualified marketing leads (MQLs).
- Multi-Channel Lead Nurturing: Copyedit and optimize marketing, customer success, and sales enablement content to ensure a unified brand tone across the entire customer acquisition funnel.
- Repurposing & Paid/Social Integration: Repurpose core content assets into multi-channel campaigns (including social media copy, email sequences, and paid ad landing pages) to ensure messaging is coherent, consistent, and optimized for maximum lead capture.
- Customer-Centric Storytelling: Act as the voice of the customer by translating deep customer insights, testimonials, and success stories into powerful mid-to-bottom funnel content that accelerates the sales cycle.
- Complex Technical Translation: Easily break down and simplify highly complex technical information into compelling, benefit-driven copy tailored for non-technical B2B decision-makers and buyers.
JOB QUALIFICATIONS:
- Tech Content Mastery: A proven passion for writing high-impact B2B technology content and a strong track record of writing for a business-to-business audience.
- Communication & Portfolio: Exceptional writing, copywriting, and marketing communication skills. Please include a link with samples of your work or a portfolio demonstrating content that drove measurable lead growth.
- Growth Marketing Mindset: Strong foundational knowledge of inbound marketing, lead generation funnels, and digital marketing KPI tracking.
- Industry Awareness: A keen interest in the technology sector, staying continuously up to date with the latest developments, trends, and innovations in the tech space.
Interested candidates apply on this link- https://docs.google.com/forms/d/1a2d7BXuC0GM3EPtPVMPe1f-2YQhhfsWLVkrqsW9iHN4/preview
