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Smashed Media

Associate Creative Director

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Job Description

Location: Mumbai (Hybrid)

Pay: 30,000 - 40,000 In hand per month depending upon skills and experience

Experience: 1-2 years

About Us:

We are a fast-growing creative first performance marketing agency based in Ahmedabad. We help fast- growing eCommerce and D2C brands create scroll stopping ads that convert and also manage paid media for them. Our clients spend INR 50L - 5 Cr+ monthly on ads and have extremely high expectations for their partners. Some of our clients include Frido, Canva India, Oziva, Mnmlst, Phool, Ambrane, Suroskie, Ajmal Perfumes and more.

A great opportunity for someone who loves being at the intersection of creative content, people management, and hands-on production work.

Key Responsibilities:

Pre-Production Coordination

  • Take ownership of project briefings from lead creative strategist
  • Creation of the mood board, storyboard, props, models, and location
  • Lead the final checklist for pre-production with the videographer/creative strategist
  • Coordinate with post-production to get input on any requirements in advance

On-Set Direction & Execution

  • Execute shoots that align with the brand's strategic direction and visual treatment
  • Ensure every shot aligns with the visual strategist's storyboard and performance intent
  • Direct hand-modelling and product shots whenever needed
  • Maintain on-set logs of shots and audio clips to streamline post-production

Idea Library & Creative Referencing

  • Save and organize high-performing ad concepts from Instagram, Facebook and other tools.
  • Build and maintain master boards on Foreplay for easy reference during storyboard creation
  • Create a database of references and creative examples for internal knowledge sharing

POD-Level Execution

  • Own the end-to-end delivery of shoots for your assigned production POD
  • Execute shoots multiple times a month, with remaining time spent on planning and coordination

What We're Looking For:

Technical & Creative Skills

  • Experience directing performance content, social media ads, and UGC-style reels
  • Strong visual storytelling instincts with a focus on ad retention
  • Familiarity with shot pacing, transitions, and short-form formats
  • Obsessed with creative detail and performance outcomes
  • Platform knowledge of Instagram, YouTube, and TikTok content styles

[Bonus]

  • Prior experience directing Meta Ads and performance content
  • Content creator yourself (either video or written)

What's in it for you

  • As a full-time member of our team, you'll enjoy:
  • Referral bonuses.
  • Financial support for online courses.
  • Fun and casual work environment.
  • Employee engagement activities and virtual gatherings.

More Info

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About Company

Job ID: 145265033

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