Associate Creative Director/ Lead

About Amber

Amber is a global student housing solutions company with the largest accommodation booking platform operating in every continent servicing hundreds of thousands of international students to find their ideal homes in over 300 cities worldwide. We partner with universities, education organisations and student housing owner operators to enhance the student living experience through technology and meaningful, long-term relationships.

If you are passionate about making international mobility and living seamless and accessible, then - Join us in building the future of student housing!

Role Overview

We're looking for a highly strategic and creatively driven Associate Creative Director/Lead to lead brand storytelling, integrated campaigns, and content direction across channels. This role combines big-picture brand thinking with hands-on creative leadership, someone who can shape narratives, direct multidisciplinary creative teams, and build culturally relevant campaigns that drive brand affinity and business impact.

You will lead a team of copywriters, design, video production, and editing, while also owning the exploration and deployment of AI tools and systems to enhance creative efficiency and output quality.

Key Responsibilities

• Lead strategy and development of all creative campaigns ensuring a consistent brand across channels. Would be responsible for hero, hub and hygiene brand initiatives.
• Play a key role in brainstorming and concept development, bringing fresh and innovative ideas to the table.
• Oversee creative delivery for amber's Global social channels across platforms, social first short form video, paid social ads and creator content.
• Includes campaign planning, campaign strategy, calendar management, working with partners, creators and agencies to create the content & campaigns
• Manage internal stakeholders across global teams, ensuring great work is reported well and inputs are taken from cross functional teams before executing any campaign.
• Maintain and evolve brand voice guidelines for amber, ensuring consistency and authenticity across all communication channels.
• Drive the adoption of AI-powered creative workflows across content, design, production, ideation, and campaign development

What We're Looking For

• 8–12+ years of experience in creative leadership, brand marketing, content strategy, or advertising
• Proven experience leading successful brand campaigns & positioning and content ecosystems
• Strong portfolio showcasing integrated campaigns, storytelling, brand systems, and content direction
• Deep understanding of digital culture, social-first storytelling, and audience behavior
• Exceptional visual taste and strong art direction sensibility
• Experience leading multidisciplinary creative teams and agencies
• Strong communication, presentation, and leadership skills