Associate Creative Director (Copy)

About Grapes Worldwide

Grapes Worldwide is an integrated communications agency driven by creativity, strategy, and technology. We believe in creating ideas that go beyond conventional communication and deliver meaningful impact for brands.

With expertise across digital marketing, creative strategy, social media, content, performance marketing, and integrated brand communication, we work towards building powerful brand experiences that connect with audiences and drive business growth.

At Grapes Worldwide, creativity meets innovation. We encourage bold thinking, fresh perspectives, collaboration, and an ownership-driven approach to work.

Join us to create, lead, and shape ideas that make brands stand out.

We're hiring for Associate Creative Director (Copy).

We are looking for an exceptionally creative, dynamic, and visionary Associate Creative Director – Copy who possesses outstanding command over both Hindi and English, a strong understanding of brand communication, and the ability to independently lead and drive the entire copywriting team.

The ideal candidate will be a creative powerhouse with a strong strategic mindset, exceptional storytelling abilities, and the confidence to take complete ownership of the copy function. From conceptualising big-ticket campaigns and developing compelling brand narratives to mentoring writers and setting creative benchmarks, the candidate will play a pivotal role in shaping the creative direction and overall quality of brand communication.

This is a leadership-driven role that demands someone who can think strategically, execute creatively, inspire a team, and consistently deliver ideas that make an impact.

Key Responsibilities

• Creative Leadership: Lead, manage, and drive the entire copywriting team, establishing creative standards and ensuring excellence across all deliverables.
• Campaign Conceptualisation: Lead the development of innovative, impactful, and insight-driven creative concepts for integrated campaigns, digital platforms, advertisements, videos, and social media.
• Bilingual Expertise: Write, conceptualise, review, and refine exceptional copy in both Hindi and English.
• Brand Strategy & Storytelling: Develop compelling brand narratives, communication strategies, and distinctive tones of voice aligned with brand positioning.
• Team Management & Mentorship: Mentor, guide, and inspire junior and mid-level copywriters, helping them strengthen their creative thinking and writing capabilities.
• Creative Direction: Set the creative direction for campaigns and ensure ideas are translated into powerful and effective brand communication.
• Pitch & Presentation Leadership: Take charge of creative brainstorming sessions, client pitches, campaign presentations, and high-value projects.
• Cross-functional Collaboration: Work closely with Creative Directors, Art Directors, Designers, Strategy, Account Management, and Client Servicing teams.
• Quality Control: Review and approve creative outputs, ensuring originality, clarity, consistency, strategic relevance, and exceptional execution.
• Ownership & Delivery: Oversee multiple projects, manage priorities, and ensure timely delivery without compromising creative quality.
• Industry Awareness: Stay ahead of evolving creative trends, digital platforms, consumer behaviour, cultural conversations, and emerging communication formats.

Requirements & Qualifications

• 5+ years of professional copywriting experience, preferably within a reputed advertising, creative, or digital marketing agency.
• Exceptional command over both Hindi and English, with the ability to create impactful, culturally relevant, and engaging communication.
• Demonstrated experience in leading, managing, or mentoring a team of copywriters.
• Strong creative conceptualisation, storytelling, and campaign development capabilities.
• Proven experience across digital campaigns, social media, video scripts, advertisements, long-form content, and integrated brand campaigns.
• Excellent understanding of brand positioning, consumer insights, communication strategy, and tone of voice.
• Ability to independently drive creative projects and take ownership of the complete creative process.
• Strong leadership, decision-making, presentation, and stakeholder management skills.
• Ability to manage multiple priorities while maintaining high creative standards.
• A strong portfolio showcasing exceptional writing, campaign concepts, creative thinking, and versatility across formats.

What We Are Looking For

We are looking for much more than an exceptional copywriter. We want a creative leader who can take complete charge of the copy function and build a high-performing creative team.

The ideal candidate should:

• Have the confidence and capability to independently lead the entire copywriting team.
• Demonstrate exceptional creative judgement and the ability to transform insights into powerful campaign ideas.
• Be equally passionate about hands-on writing, creative conceptualisation, and mentoring talent.
• Have the ability to challenge conventional thinking and bring fresh, differentiated perspectives to brands.
• Take complete accountability for creative quality, team performance, and campaign execution.
• Inspire, motivate, and elevate the creative capabilities of the team.
• Bring together strategic thinking, creative excellence, strong leadership, and a deep understanding of brand communication.

The person we are looking for should be a natural creative leader — someone who can lead from the front, inspire people, own ideas, and set new benchmarks for creative excellence.

Feel free to reach out to me :- [Confidential Information] or WhatsApp 8447765851.