JOB DESCRIPTION:
This is a senior creative role that requires you to assume leadership on assigned brands on a global and regional level, behaving as a creative partner to clients, strategists and account management. This role uses creative thinking to find brilliant communication solutions. Using intuition, the Copywriter develops ideas which are different and original.
FOCUS
- Uphold the creative reputation of the agency
- Provide overall thought-leadership in the area of communications solutions
- Developing creative ideas and concepts, often in partnership with the art director.
- Provide clear direction to teams on their creative work, ensuring that it meets the client's goals and strategies
- Writing clear, persuasive, original copy.
- Oversee all creative development from concept to final delivery
- Proactively contribute to the client's business growth and brand fame through best-in-class demonstrations of creative prowess
- Foster an environment that encourages effective and efficient development of the creative product in and among the teams you'll be working with
- Monitor all project milestones, deliverables and risks and be a bridge to account leaders and senior management, communicating progress, issues and accomplishments
- Work with Account Directors to secure and drive new initiatives for clients, from efforts to grow an existing business organically or new business pitches
REQUIREMENTS
- Ability to prepare and deliver convincing and winning arguments and presentations
- Up to speed on culture and best-in-class creative campaigns
- Minimum 8-10 years experience in a Copywriter role.
- Valued for writing flexibility, conceptual/visual thinking and keen sense of strategy.
- A developed and high level of copy and visual literacy
