Associate Creative Director- Copy

Position: Associate Creative Director (Copy)

Experience: 7+ Years

Location: Mumbai (Lower Parel)

About the Role:

The Associate Creative Director - Copy is a strategic thinker and a master storyteller who brings together campaign planning, creative strategy, and compelling copywriting. This role goes beyond the brief, crafting inspiring, insight-led campaigns that deliver measurable impact while shaping the creative voice of brands. You will lead and mentor a team of copywriters while driving ideas that cut through the clutter across digital and social ecosystems. Additionally, you will play a key role in contributing to and leading creative pitches for prospective clients.

Key Responsibilities:

Creative Thinking & Writing:

• Lead the conceptualization and execution of integrated campaigns- across social, digital, and content ecosystems

• Translate brand and creative strategy into powerful, effective communication

• Craft compelling narratives and storytelling across formats

• Ensure consistency, quality, and originality across all written outputs

Social Media Expertise:

• Optimize content (tone, messaging, language) based on audience behaviour and platform nuances

• Leverage social media insights (reach, engagement, performance metrics) to refine content strategies

• Collaborate with analytics teams to continuously improve creative effectiveness

Leadership, Project Management & Pitches:

• Lead, mentor, and inspire a team of copywriters to deliver high-quality creative work

• Collaborate with internal teams, client leads, and cross-functional stakeholders to develop strong concepts from brief to execution

• Drive creative excellence, ensuring timelines, quality, and strategic alignment are met

• Balance brand voice with consumer relevance and education

• Play a key role in new business pitches- from idea generation and storytelling to presentation of creative concepts

• Contribute to and lead pitch decks, campaign narratives, and big ideas for prospective clients

• Experience in delivering or contributing to large-scale, integrated, pan-India campaigns

Company Profile: https://anvisdigital.com/

Apply Now with your CV & Portfolio at [Confidential Information]