Job Description: Associate Creative Director
Company: BioFrost
Location: Chembur, Mumbai (in-office only)
Experience: 5 - 7 years
Type: Full-time
Salary: 6 - 12 LPA (depends on the right candidate)
Role Overview
BioFrost is looking for a hands-on, execution-focused Associate Creative Director who can conceptualise and create high-impact visual content across social media, performance marketing, marketplaces, and quick-commerce platforms.
This role sits at the intersection of brand storytelling, performance creativity, and platform-first design. You will work closely with the content, performance marketing, and growth teams to translate ideas, insights, and strategies into scroll-stopping creatives that drive both engagement and conversions.
The ideal candidate understands that design for Instagram is not design for Amazon, and that performance creatives demand speed, clarity, and iteration.
Key Responsibilities
1. Design strategy
- Develop an omni-channel design strategy to promote the brand on different platforms including offline
- Develop a consistent design language for the brand
- Ensure all designs adhere to the design language
- Guide the team on developing content
- Maintain consistency with BioFrost's brand language, color palette, typography, and visual system
- Ensure all output meets quality, clarity, and brand standards across platforms
2. Social Media & Content Design
- Conceptualise and design creatives for Instagram (posts, carousels, stories, reels thumbnails), YouTube, and other social platforms
- Translate content ideas into visually compelling formats aligned with BioFrost's brand identity
- Work closely with the content team to brainstorm, ideate, and visualise content themes and campaigns
- Help the team to develop storyboard, script and final video output
2. Performance Marketing Creatives
- Create platform-specific creatives for:
- Meta Ads (Facebook & Instagram)
- Google Display & YouTube
- Amazon Ads
- Adapt designs based on performance requirements such as hooks, formats, aspect ratios, and messaging hierarchy
- Support rapid creative iteration and testing for performance marketing
3. Marketplace & Quick Commerce Design
- Design high-conversion creatives for:
- Marketplaces: Amazon, Flipkart
- Quick Commerce: Blinkit and similar platforms
- Ensure creatives meet platform-specific guidelines (dimensions, safe zones, text limits, visual hierarchy)
- Create product-led, benefit-driven visuals optimised for fast decision-making
Must-Have Requirements
- 5 - 7 years of experience working with FMCG and/or D2C product brands
- Strong understanding of platform-first creative requirements (social, ads, marketplaces)
- Deep hands-on expertise in Canva and Adobe Photoshop
- Working knowledge of video editing for short-form content
- Good communication skills and ability to collaborate cross-functionally
- Strong willingness to learn, adapt, and improve in a fast-paced environment
Good-to-Have Skills
- Entrepreneurial or startup background
- Advanced video editing or motion graphics experience
- Experience working on integrated campaigns (launches, sales, brand initiatives)
- Exposure to performance marketing creatives and A/B testing workflows
Mindset Fit
- Execution-oriented with a strong sense of ownership
- Comfortable working with speed, feedback, and iteration
- Curious, proactive, and solution-driven
- Understands that design is a business tool, not just an aesthetic exercise
About BioFrost
BioFrost is a modern cold therapy pain relief brand built to replace outdated pain management solutions with fast, effective, and natural alternatives. Our products are designed for athletes, professionals, travelers, and everyday users who want relief without pills or greasy balms.
We operate across D2C, marketplaces, and quick-commerce platforms, and are in an aggressive growth phase. This role offers high ownership, real impact, and the opportunity to help build a distinctive, performance-led brand from the ground up.
