Associate Creative Director - Design
Department: Design
Experience: 6-10 Years
Location: Pune, On-site
About Amura
Amura Marketing Technologies is a Growth Engineering and MarTech company that combines strategy, creativity, technology, data and AI to solve business growth problems.
We work across brand communication, digital campaigns, social media, performance marketing, websites, digital experiences, video and AI-enabled marketing solutions.
About the Role
We are looking for an Associate Creative Director - Design who combines strong conceptual thinking, visualisation and storytelling with hands-on creative leadership.
The ACD will lead creative output across campaigns, social media, performance advertising, websites, digital experiences and video. The person should be able to understand a business or communication problem, develop a strong creative solution, visualise how the idea comes alive across formats and confidently present the thinking to clients.
This is a hands-on role. We are looking for someone who can originate ideas and solve difficult creative problems, while also raising the creative quality of the wider Design and Video teams.
Key Responsibilities
- Develop strong creative concepts and visual directions based on brand, campaign and business objectives.
- Translate client briefs and business challenges into compelling creative solutions across digital channels.
- Lead creative output across brand campaigns, social media, performance ads, websites, landing pages and video.
- Demonstrate strong visualisation, art direction, storytelling and storyboarding skills to bring ideas to life before execution.
- Create and guide moodboards, key visuals, campaign routes, storyboards and visual treatments.
- Ensure high creative quality across typography, composition, visual hierarchy, imagery, brand consistency and overall craft.
- Lead and guide the Video team across concepts, scripts, storyboards, visual treatment, motion direction and final output.
- Develop creative ideas that can adapt effectively across social platforms, advertising formats, digital experiences and video.
- Understand the difference between brand-led and performance-led creatives and use campaign learnings to improve future creative output.
- Provide creative direction for websites and landing pages with a strong understanding of UI/UX, visual storytelling, interaction and responsive design.
- Work closely with UI/UX and Technology teams to translate creative ideas into engaging and practical digital experiences.
- Understand the client's business, audience, category and brand before recommending a creative direction.
- Present creative concepts, campaigns and recommendations fluently and confidently to clients, with clear reasoning behind the proposed solution.
- Handle creative feedback constructively while maintaining the strength and effectiveness of the core idea.
- Participate actively in new-business pitches, creative solutioning and pitch presentations.
- Collaborate with Copy, Strategy, Social Media, Performance Marketing, Account Management, UI/UX and Technology teams where required.
- Lead, mentor and develop designers, Art Directors, Visualisers and Video team members.
- Conduct regular creative reviews and improve the team's conceptual thinking, visual craft and quality of execution.
- Delegate work effectively while remaining hands-on on important concepts and challenging creative assignments.
- Use modern AI tools for creative ideation, visual exploration, rapid prototyping, image generation, video creation and creative experimentation.
- Identify and introduce relevant AI tools that improve the speed, quality and possibilities of Design and Video workflows.
- Help teams adopt AI as part of their day-to-day creative workflow, rather than limiting usage to occasional experimentation.
- Ensure AI-assisted work maintains originality, brand consistency, visual quality and human creative judgement.
- Stay updated on developments across design, advertising, digital experiences, video, motion and generative AI, and identify practical opportunities to apply them to client work.
Must Have
- 6-10 years of experience in creative/design roles.
- Minimum 3 years of experience in a creative leadership, Art Direction or Design Lead role.
- Minimum 4 years of experience in an advertising, digital or creative agency environment.
- Strong portfolio demonstrating conceptual thinking, art direction, visualisation and storytelling, not only finished layouts.
- Strong experience working on integrated campaigns, social media and digital advertising creatives.
- Strong visualisation and storyboarding skills for campaigns, videos and digital experiences.
- Experience guiding or managing video and motion creative teams.
- Strong understanding of branding, typography, composition, visual hierarchy and communication design.
- Strong digital-first design understanding, including websites, landing pages and practical UI/UX judgement.
- Strong working knowledge of Figma, Adobe Photoshop and Adobe Illustrator.
- Hands-on experience using modern generative AI tools for creative prototyping, image generation and/or video creation.
- Ability to independently develop creative solutions from business and communication briefs.
- Strong client-facing experience with the ability to present and defend creative thinking confidently.
- Experience mentoring and reviewing the work of designers and other creative professionals.
- Ability to manage multiple brands, campaigns and creative priorities in a fast-moving agency environment.
Good to Have
- Hands-on understanding of motion design and tools such as After Effects or Premiere Pro.
- Exposure to AI-assisted video, motion, 3D or emerging creative production tools.
- Experience developing design systems or scalable digital design frameworks.
- Experience working with B2B, technology, manufacturing or other complex business categories.
- Understanding of creative performance data, A/B testing and how campaign learnings can inform future creative directions.
- Formal education in Design, Visual Communication, Fine Arts or a related discipline. Portfolio and relevant experience will carry greater weight than qualification.
