Job Title: Associate Creative Director
Department: Marketing & Brand
Location: Mumbai, Lower Parel & relocating to Bandra west in few months.
Role Overview
We are looking for an Associate Creative Director to lead the creative vision and communication of Ace Blend across all consumer touchpoints. This role is ideal for someone who is an exceptional storyteller, strategic thinker, and creative leader with the ability to build impactful campaigns while mentoring and managing a high-performing creative team.
Working closely with the Directors, you will be responsible for shaping the brand's identity, ensuring creative excellence, and driving compelling communication across digital, print, packaging, CRM, and performance marketing.
Key Responsibilities:
Creative Strategy & Brand Communication
- Own and evolve Ace Blend's creative identity across all platforms.
- Lead the conceptualization of integrated marketing campaigns, product launches, and brand initiatives.
- Develop compelling brand narratives, campaign concepts, and communication strategies.
- Ensure consistency in brand tone, messaging, and storytelling across all consumer touchpoints.
Creative Direction
- Provide creative direction for social media, website, CRM, packaging, advertisements, product launches, events, and performance marketing.
- Review and approve all creative assets before publication.
- Ensure all communication aligns with the brand's premium, science-backed positioning.
Copywriting & Storytelling
- Lead brand communication and develop high-impact copy for campaigns, websites, CRM, packaging, product pages, and marketing initiatives.
- Simplify technical and scientific information into engaging, consumer-friendly content.
- Maintain a consistent and compelling brand voice.
Team Leadership
- Lead, mentor, and inspire the Creative Team, including designers, copywriters, video editors, and social media professionals.
- Allocate work, review creative output, and ensure timely project delivery.
- Build a collaborative, innovative, and high-performing creative culture.
Cross-functional Collaboration
- Work closely with Marketing, Performance, CRM, Product, Nutrition, Sales, and Leadership teams.
- Translate business objectives into effective creative solutions.
- Present campaign ideas, creative strategies, and progress updates to the Directors.
Key Result Areas (KRAs)
- Strengthen Ace Blend's brand identity across all customer touchpoints.
- Deliver innovative, high-quality creative campaigns.
- Improve customer engagement through compelling storytelling and communication.
- Ensure consistency across social media, website, CRM, packaging, advertising, and events.
- Lead and develop a high-performing creative team.
- Deliver projects on time while maintaining creative excellence.
Requirements
- 6–10 years of experience in Creative Direction, Brand Communication, Advertising, or Content Leadership.
- Experience working with D2C, FMCG, Wellness, Beauty, Lifestyle, or Consumer Brands.
- Exceptional copywriting, storytelling, and creative conceptualization skills.
- Strong understanding of branding, consumer psychology, digital marketing, and content strategy.
- Proven experience managing creative teams and collaborating with cross-functional stakeholders.
- Excellent leadership, communication, project management, and presentation skills.
- Ability to manage multiple projects and thrive in a fast-paced, high-growth environment.
Interested candidates can share their CV and portfolio at: [Confidential Information]
