Associate - Content Writer

About the Company:

Performics India, a Publicis Groupe company, is one of the oldest and largest Digital Marketing firms in India. We specialize in data driven marketing, covering a spectrum of solutions across paid marketing, performance content (SEO), media planning, programmatic and data science & analytics; supported by their in-house capabilities on technology and creative.

We are currently driving digital solutions for some of the largest domestic and International brands. Our client roster includes some of the biggest brands across verticals ranging from BFSI, FMCG, Media & Entertainment, etc. The employee strength across 3 locations in India is around 700+ digital marketeers.

We are catering to end to end digital marketing solutions for premium brands in the country.

Job Summary:

We are looking for enthusiastic writers with an inclination towards long form finance content. As a BFSI (Banking, Finance, Securities, & Insurance) content writer, you will create unique, error-free and engaging content for the required niche. An eye for detail backed by strong online research skills and adherence to deadlines is a must for this role. You will be required to coordinate with Content Strategists and Project Teams to ensure that relevant, user-friendly and SEO-friendly content is written on a regular basis. As a part of the Performance Content team at Performics India, you will play an important role in meeting the content needs of leading domestic and global brands on marketing and branding fronts.

Responsibilities:

• Conduct research on the financial industry/product/company for ideation and to write content
• Write financial blogs, articles, website content.
• Conduct simple keyword research using SEO guidelines
• Ensure SEO compatibility of content with the right use of keywords
• Write unique and engaging headlines and body for the financial content pieces
• Ensure all-around consistency in style and tone of content.

Requirements:

• A graduate with very good proficiency in the English language
• A very good command over spoken and written English
• Ability to understand and execute informative, formal financial content
• 0-2 years of experience in writing long-form content (preferably finance) for digital platforms
• Highly organized with excellent attention to details.
• Ability to work well in a team with a range of creative talents.
• Great ideating, proofreading and research skills.
• Natural affinity towards BFSI content and landscapes