Key Responsibilities
- Write SEO-friendly blogs and articles on child development, autism, early intervention, therapy, parenting and related topics.
- Create engaging social media posts, captions and campaign content.
- Write and update website content, including service pages, landing pages and marketing content.
- Develop reel scripts and short-form video scripts for social media, and be comfortable appearing on camera for reels and educational videos as a regular part of the role.
- Research and simplify complex topics into clear, engaging, parent-friendly content.
- Conduct keyword research and optimise content for search engines.
- Develop creative hooks, concepts and storytelling ideas for social media.
- Collaborate with the marketing, design and video teams to execute campaigns.
- Proofread and edit content to maintain accuracy, grammar and brand consistency.
About Company: Butterfly Learnings is a comprehensive platform dedicated to the holistic development and behavioral well-being of children. We offer a range of expert-led interventions and evidence-based practices aimed at providing affordable and accessible support to individuals navigating developmental challenges. Our mission extends beyond intervention, focusing on educating families and raising awareness among parents. By fostering a nurturing environment, we ensure the well-being of children while promoting a responsible and informed society, ultimately contributing to a healthier future for our kids.
