Set and implement social media and communication campaigns to align with marketing strategies
Provide engaging text, image and video content for social media accounts
Respond to comments and customer queries in a timely manner
Monitor and report on feedback and online reviews
Organize and participate in events to build community and boost brand awareness
Coordinate with Marketing, PR and Communications teams to ensure brand consistency
Liaise with Development and Sales departments to stay updated on new products and features
Build relationships with customers, potential customers, industry professionals and journalists
Stay up-to-date with digital technology trends
Qualification
Proven work experience as a Social media manager.
Hands-on experience in content management.
Excellent copywriting skills.
Ability to deliver creative content (text, image and video)
Solid knowledge of SEO, keyword research and Google Analytics.
Knowledge of online marketing channels.
Proven work experience as a community manager
Experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter)
Ability to identify and track relevant community metrics (e.g. repeat attendance at events)
Excellent verbal communication skills
Excellent writing skills
Hands-on experience with social media management for brands
Ability to interpret website traffic and online customer engagement metrics
Knowledge of online marketing and marketing channels
Attention to detail and ability to multitask
BSc degree in Marketing or relevant field
Technical / Professional
3+ years experience in a communications or PR role.
Ability to develop creative, engaging and original content.
Exceptional written and oral communication skills.
