Associate City Head - Ad Sales

About the Company: The City Head – Monetization will spearhead advertising sales, brand partnerships, and monetization strategies for the assigned city. This leadership role demands strategic thinking, strong ad sales expertise, and a sharp focus on regional and hyperlocal advertisers. The incumbent will be responsible for building and scaling city-level advertising revenue, onboarding high-potential local brands, and driving impactful campaign executions across both digital and offline formats.

About the Role: The City Head – Monetization will spearhead advertising sales, brand partnerships, and monetization strategies for the assigned city. This leadership role demands strategic thinking, strong ad sales expertise, and a sharp focus on regional and hyperlocal advertisers. The incumbent will be responsible for building and scaling city-level advertising revenue, onboarding high-potential local brands, and driving impactful campaign executions across both digital and offline formats.

Responsibilities:

Leadership & Team Management

• Lead, coach, and mentor a city-level Brand/Ad Sales team to deliver high performance.
• Foster a culture of ownership, accountability, and customer-first execution.
• Set clear sales goals and track achievement through regular reviews and feedback sessions.

Ad Sales & Brand Partnerships

• Identify, acquire, and grow partnerships with regional and hyperlocal brands across categories such as F&B, Retail, Healthcare, Fitness, Education, Beauty, and Local Services.
• Monetize digital ad spaces (in-app banners, push notifications, approval screens, community forums) and on-ground formats (lift branding, kiosks, sampling, resident engagement events, OOH/DOOH).
• Build and maintain strong advertiser relationships to drive renewals, frequency, and consistent revenue growth.

Campaign Planning & Execution

• Ensure campaign objectives—ROI, visibility, lead generation, and engagement—are met consistently.
• Oversee end-to-end campaign delivery, coordinating with creative, operations, and analytics teams.
• Share detailed performance reports and insights with clients to build trust and encourage repeat business.

Market Growth & Hyperlocal Strategy

• Expand city-level monetization by onboarding local businesses and regional advertisers targeting premium gated communities.
• Analyze city-specific consumer trends to design and implement localized monetization strategies.
• Explore innovative formats and partnerships to enhance ad inventory and advertiser engagement.