Job Description SEO Associate Business Manager (ABM)
Location: Pune
Experience: 24 Years
Work Mode: Onsite
Company:Puretech Digital A Genesis Company
About The Role
We are looking for a
detail-oriented and analytically strong SEO ABM to join our growing digital marketing team. This is a hands-on role that requires ownership of end-to-end SEO execution from keyword research and technical audits to content recommendations, link acquisition, and performance reporting.
The ideal candidate should be comfortable working independently, possess a strong understanding of SEO fundamentals and advanced concepts, and demonstrate a data-driven approach to improving organic performance.
Key Responsibilities
SEO Strategy & Execution
- Create accurate keyword lists and organize content themes effectively.
- Conduct independent keyword research with minimal supervision.
- Evaluate website structure, information architecture, and content, and provide actionable recommendations.
- Understand client services/products and translate them into detailed SEO-driven content requirements.
Technical SEO
- Perform technical audits including checks on breadcrumbs, heading tags, internal linking, and content accessibility.
- Provide source-code-level recommendations to improve website crawlability and indexation.
- Implement Meta tags and OG tags, ensuring context-based and keyword-rich Title and Meta Descriptions.
- Deliver error-free on-page SEO recommendations.
Content & Link Building
- Apply knowledge of keyword density, proximity, and Latent Semantic Indexing (LSI) to create unique, non-duplicative content ideas.
- Initiate backlinking activities with compelling headlines and keyword-rich descriptions.
- Regularly refresh link inventories and stay updated with new content syndication platforms.
Reporting & Analytics
- Adhere to reporting timelines and proactively flag any deviations.
- Track and analyze keyword ranking trends and key SEO performance metrics.
- Investigate bounce-rate fluctuations and identify contributing factors.
- Integrate insights from Google Search Console and Google Analytics to report on business performance improvements or declines
Qualifications & Skills
- Bachelor's degree in Engineering (preferred) or any relevant field.
- 24 years of hands-on experience in SEO with proven results in improving organic visibility.
- Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
- Proficiency in SEO and analytics tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
- Strong analytical mindset with the ability to derive insights and make data-driven decisions.
- Excellent written and verbal communication skills.
- Passion for staying updated with evolving SEO trends, tools, and techniques.
