This is a chance to join one of the most exciting agencies and lead key FMCG accounts. You'll have the opportunity to work across various target segments and benefit from a systematized working process and a vertical learning curve, which will accelerate your growth. You will also lead client engagement for a set of accounts with a total billing of 500+ crore, requiring you to have a thorough knowledge of traditional media and build strong relationships with key media owners.
Measures of Success
- In three months, you will have:A full understanding of your portfolio of brands.
- A clear understanding of the different agency stakeholders and have started building relationships with them.
- Helped your team craft effective agency responses to client briefs.
- In six months, you will have:The ability to lead strategic and executional discussions with clients.
- A complete understanding of what's happening with your clients and be able to lead your team on all aspects.
- Become visible as the leader of your team within the agency and with clients.
- Started interacting with regional agency teams where applicable.
- In 12 months, you will have:Led the annual planning process for your clients.
- Become the seamless bridge between local and regional/global agency teams.
- The ability to converse fluently on measurement metrics across all touchpoints based on campaign objectives.
- Won awards in internal and external forums like FOM, Cannes, Smarties, and RAMAI.
- Started driving agency KPIs, balancing them with client KPIs.
Responsibilities of the Role
- Serve as the brand guardian for assigned brands.
- Build a relationship as the client's strategic advisor on all communication-related issues for the brand and category.
- Clarify, formalize, and manage client expectations on an ongoing basis.
- Develop strategic thinking for your brands and proactively use all information to address business issues.
- Supervise and lead Annual Operating Plans (AOPs) and Communication Reviews with your teams.
- Act as the key contact for the Brand/Media Manager for your set of brands.
- Push planning thinking by leveraging MediaCom's research, systems, and tools, and reapplying regional and global learnings.
- Create monthly media reviews/reports and lead the conceptualization of local media campaigns and initiatives.
- Supervise and develop your sub-teams, maintaining a high level of motivation and ensuring basic training for new members.
- Ensure strict adherence to all SOPs and audit rules.
What You Will Need
- Minimum 8 years of experience in a similar setup.
- The ability to lead your team with full authority while motivating them during high-activity periods.
- A knack for building relationships with team members across planning, buying, operations, and finance to overcome typical agency pitfalls.
- A process-driven mindset.
- Good relationships with media partners.
- Business acumen and a strong foundation as a media professional with an understanding of 360-degree media.
