Associate - Business Development and Sales

Role Overview

• As an Associate BDE & Sales at BrandStory, you will be a key contributor to revenue growth and the expansion of our client portfolio
• Your primary mandate is to identify, qualify, and acquire new clients, while also nurturing relationships for long-term business opportunities
• You will be expected to have a comprehensive understanding of BrandStory's services, including Digital Marketing, Branding, Technology, Employer Branding, PR, and Content Solutions
• The role demands the ability to translate client challenges into customized solutions, building persuasive value propositions
• You will serve as a brand ambassador, representing BrandStory in pitches, networking events, and industry forums
• Collaboration is core: you'll work with marketing (for lead generation), pre-sales (for solutioning), and delivery teams (for execution alignment)
• Success will be measured not just by meeting sales quotas, but also by building trusted client relationships that enable cross-sell and upsell opportunities
• This is a growth-track role that positions you to advance into Senior Associate, Team Lead, or Key Account Management pathways within BrandStory

A Day-in-the-Life (Snapshot)

• Morning: Review your CRM dashboard, prioritize leads, and plan outreach activities
• Midday: Conduct discovery calls or meetings with prospective clients to understand their business needs
• Afternoon: Collaborate with pre-sales to create tailored proposals and coordinate with marketing for lead-generation campaigns
• Evening: Follow up on open opportunities, update CRM records, and share pipeline progress with your manager
• Weekly Rhythm
• Attend internal sales huddles and pipeline review meetings
• Prepare and deliver client pitches
• Share competitor and market intelligence with leadership
• Nurture prospects via LinkedIn/social selling

Key Responsibilities

1 . Business Development & Lead Generation

• Identify and qualify prospects through digital platforms, events, referrals, and outbound campaigns
• Conduct market research to uncover new business opportunities and emerging sectors
• Develop and deliver compelling pitches aligned with client objectives

2. Sales & Pipeline Management

• Own the end-to-end sales cycle: lead generation proposal negotiation closures
• Maintain a healthy sales pipeline with accurate reporting on CRM
• Consistently achieve or exceed revenue and client acquisition targets

3.Client Relationship Management

• Build rapport with decision-makers to establish BrandStory as a trusted advisor
• Ensure smooth handover of closed deals to delivery teams
• Maintain long-term engagement for repeat business and upsell opportunities

4. Collaboration & Reporting

• Align with marketing for campaign-driven lead generation
• Work with pre-sales for customized solution designs
• Submit weekly sales reports, forecasts, and insights on market trends

KPIs & Success

• MetricsQuarterly and annual sales quota achievement
• New client acquisition (number of new logos onboarded)
• Pipeline health: qualified opportunities and conversion rates
• Proposal-to-closure ratio
• CRM data accuracy and hygiene

Skills & Competencies

• Strong B2B sales experience, preferably in digital marketing, branding, or technology services
• Excellent prospecting, networking, and lead qualification skills
• Ability to build compelling proposals and presentations
• Strong negotiation and closing skills
• Hands-on with CRMs (Monday / Zoho etc)
• Highly motivated, self-starter with resilience and result orientation

Pre - Requisites

• Must have knowledge of BrandStory's service offerings:
• Digital Marketing (SEO, Social Media, Performance Marketing, Influencer Marketing,ABM,PR)
• Branding (Brand Strategy, Employer Branding, Design Collateral, GTM Campaigns)
• Technology (Website Development, UI/UX, Website Maintenance, Video Production & Content Services)
• Bonus: Prior agency experience with multi-service solutiion selling
• Proven success in consultative B2B selling

Qualifications

• Bachelor's degree in Business, Marketing, or related field (MBA preferred)
• 35 years of proven success in business development or B2B sales

Growth Path

• Opportunity to grow into Enterprise Sales, Key Account Management, or Leadership roles

Why Join BrandStory Digital

• Diverse Portfolio of Services: From SEO and Social Media to Branding, Performance Marketing,PR, and Technology, you'll gain exposure across the full digital ecosystem
• Work With Leading Brands: Opportunity to collaborate with top-tier clients across industries (IT, real estate, retail, healthcare, fintech,and more)
• Fast-Track Career Growth: Clear progression paths (Associate Senior Associate Team Lead Manager) with merit-based promotions
• Learning & Development: Access to workshops, mentorship, and hands-on training across marketing, sales, and technology domains
• Entrepreneurial Culture: We value initiative and autonomy you'll be encouraged to own client relationships, experiment,and innovate
• Collaborative Environment: Cross-functional exposure with creative, strategy, and technology teams working together