Job Title: Content & Campaign Marketing Specialist
Department: Marketing
Location: Bengaluru
Experience: 25 Years
Role Overview
We are looking for a hands-on marketing professional who can execute content and campaign activities end-to-end. The ideal candidate should be strong in content creation, storytelling, and digital marketing, with the ability to independently drive deliverables.
Key Responsibilities
- Create high-quality whitepapers, articles, blogs, and case studies
- Develop compelling copy for campaigns, emailers, and web pages
- Build presentation decks (PPTs) for solutions, campaigns, and leadership reviews
- Create video storyboards for product and solution videos
- Support and execute digital marketing campaigns (email, social, LinkedIn, etc.)
- Work closely with internal teams to understand solutions and translate them into marketing content
- Ensure timely delivery of content and campaign assets
Required Skills
- Strong content writing and storytelling skills
- Experience in whitepaper development and long-form content
- Hands-on experience in copywriting for marketing campaigns
- Good experience in PowerPoint creation (PPT storytelling)
- Ability to create video storyboards and content flow
- Hands-on experience with tools like Canva, Claude, ChatGPT
- Basic understanding of digital marketing campaigns (email, social, lead generation)
Preferred Skills
- Experience in IT services / software services marketing
- Understanding of AI, data, and digital transformation topics
- Exposure to B2B marketing and campaign execution
Key Traits
- Hands-on and execution-focused
- Strong attention to detail
- Ability to work independently and manage multiple tasks
- Good communication and collaboration skills
Marketing
