Experience: 13 years in brand marketing / social media
Location: Gurugram (Haryana)
About Us:
Femmella is a women's direct to consumer fashion brand located in Gurugram, dedicated to celebrating individuality and empowering women to dress for the life they want. The brand offers timeless pieces that exude comfort, effortlessness, and style, aiming to bestow a blend of style, comfort, and confidence to help women embrace their uniqueness.
About the Role:
We are looking for a creative, trend-savvy Associate Brand Manager who lives and breathes Social. You will drive the brand's digital presence through content creation, influencer marketing, and PR, ensuring campaigns are on-trend, culturally relevant, and highly engaging, while shaping our brand voice and bringing fresh ideas to life.
Key Responsibilities:
Social Media & Content Creation:
- Plan and execute social media strategies across Instagram, Facebook, and Pinterest.
- Create engaging content - visuals, copy, and storytelling - aligned with brand voice.
- Understand grid aesthetics and craft eye-catching, viral-worthy content in-house.
- Manage monthly content calendars and reporting.
Influencer Marketing:
- Identify, shortlist, and manage micro/ macro influencers & UGC creators.
- Negotiate partnerships, manage briefs, and oversee end-to-end campaign execution.
- Track performance, optimize ROI, and leverage influencer-generated content (UGC).
Collaboration & Operations:
- Coordinate with creative, marketing, and product teams to execute campaigns.
- Manage reporting, tracking, influencer orders, and vendor coordination for in-house shoots.
- Ensure timelines, content calendars, and campaign deliverables are on track.
Requirements:
- 13 years experience in social media, influencer marketing, or brand management.
- Strong understanding of social media trends, platforms, and content formats.
- Hands-on experience with influencer marketing campaigns from ideation to execution.
- Excellent communication and storytelling skills.
- Creative thinker with a keen eye for visuals and content.
- Proficiency in social media management and analytics tools.
Nice to Have:
- Degree in Marketing, Mass Communication, Advertising, PR, Digital Marketing, or related fields, with a passion for fashion.
- Exposure to paid social and digital campaigns.
