Associate Brand Manager

Brand Manager, Social Media & Content

Summary
The Brand Manager, Social Media & Content serves as the guardian of DrinkPrime's digital identity, overseeing the brand's footprint across social channels, content planning, and campaign execution. This position demands a sophisticated grasp of creative storytelling and content dynamics to guarantee that all communications are captivating, effective, and true to the company's core values. The ideal candidate will bring a history of crafting compelling brand narratives, orchestrating digital launches, and partnering with creative talent to elevate DrinkPrime's market presence.

Responsibilities

• Formulate and implement comprehensive social media strategies across key platforms, including Instagram, Facebook, LinkedIn, X, and YouTube, to boost brand awareness and audience interaction.
  
• Orchestrate the full lifecycle of brand initiatives, product debuts, and regional expansions, guiding projects from initial concept through to successful execution while adhering to strategic business goals.
  
• Partner with graphic designers, video producers, and external agencies to produce high-impact content that effectively connects with the target demographic.
  
• Lead the content strategy and brand narrative development, ensuring all messaging consistently reflects DrinkPrime's unique voice, principles, and competitive advantages.
  
• Track and evaluate campaign effectiveness utilizing social media analytics, performance metrics, and industry standards to refine and improve future marketing efforts.
  
• Coordinate with cross-functional teams, including Performance Marketing, Product, and Technology, to synchronize branding activities with broader growth strategies.
  
• Remain informed about emerging trends, consumer behavior shifts, and digital advancements to maintain DrinkPrime's leadership in the content marketing landscape.
  
  

Requirements

Requirements:

• Possess a minimum of three years of professional experience in brand management, social media strategy, or content marketing.
  
• Demonstrate strong creative intuition and content expertise, capable of designing innovative and engaging brand campaigns.
  
• Show a verified history of successfully managing digital campaigns and driving social media growth.
  
• Prior experience in managing agency relationships, influencer collaborations, or community engagement is considered an asset.
  
• Exhibit superior project management capabilities with the proficiency to handle multiple campaigns concurrently.
  
• Hold an MBA in Marketing or a related discipline, which is preferred.