Associate Brand Manager

About Company:

Blissclub is one of India's fastest-growing apparel brands, built with a singular mission: to build comfortable and functional apparel for India. We are reimagining the apparel space- not just designing products, but building a movement. What started as a community-first D2C brand has expanded into experience-led retail destinations where our Blissqueens don't just shop, they connect, discover, and belong.

Founded in 2020 by ISB alum Minu Margeret, Blissclub has raised Series A of $15 million in May 2022 led by Eight Roads Ventures and Elevation Capital followed by another round of Rs. 33 Crores in May 2025.

Featured on LinkedIn's Top Startups list in 2022 and 2025, we're one of India's fastest-growing D2C brands redefining comfortable apparel for India.

Job Location : HSR Layout, Bangalore (on-site)

Key Responsibilities:

1. Brand Strategy & Execution:

• Assist in executing brand campaigns aligned with overall business objectives
• Support the development of brand positioning, messaging, and tone of voice
• Ensure consistency of brand guidelines across all touchpoints

2. Campaign Management:

• Coordinate end-to-end execution of marketing campaigns (digital, social, influencer, offline)
• Work with internal teams and external agencies for timely delivery of campaigns
• Track campaign timelines, deliverables, and budgets

3. Content & Communication:

• Collaborate with creative teams on content development (ads, social media, website, etc.)
• Review content to ensure brand alignment and quality
• Support copy development and storytelling initiatives

4. Market & Consumer Insights:

• Conduct market research and competitor analysis
• Analyze consumer behavior and trends to inform brand decisions
• Track brand performance metrics and prepare reports

5. Influencer & Creator Collaboration:

• Support identification and onboarding of relevant creators/influencers
• Coordinate campaigns and manage relationships
• Track performance and ROI of influencer activities

6. Cross-functional Collaboration:

• Work closely with product, growth, sales, and design teams
• Ensure brand consistency across product launches and customer experience
• Act as a bridge between marketing and other teams

Key Skills & Qualifications:

• 4-6 years of experience in brand marketing, digital marketing, or related field
• Strong understanding of branding, storytelling, and consumer behavior
• Excellent communication and project management skills
• Analytical mindset with ability to interpret data and insights
• Familiarity with digital platforms (social media, performance marketing basics)
• Ability to manage multiple projects in a fast-paced environment

https://blissclub.com/