Associate Brand Manager

Role Overview

We are looking for a research-driven and business-oriented Assistant Brand Manager who understands that strong marketing starts with strong business fundamentals. This role requires someone who can deeply analyze the business, manage cross-functional coordination, and drive brand growth across DTC, e-commerce and quick commerce primarily.

Key Responsibilities

Conduct in-depth market, consumer, and competitor research to drive data backed decisions.

Develop strong understanding of business metrics, margins, inventory cycles.

Lead vendor negotiations and support business planning initiatives.

Manage inventory planning to ensure optimal stock levels considering high lead times.

Build strong product propositions tailored for e-commerce and quick commerce.

Drive demand generation initiatives across digital marketplaces.

Collaborate with supply chain, finance, and performance marketing teams to ensure aligned execution.

Key Skills & Qualifications

Strong analytical and research capabilities.

High business acumen with understanding of P&L and working capital.

Experience in marketing business operations is preferred.

Strong negotiation and stakeholder management skills.

Detail-oriented with strong planning and execution ability.