Brand Executive
About The Role
We are looking for an enthusiastic and detail-oriented Brand Executive to support the execution of marketing initiatives for the wellness portfolio. This role offers an excellent opportunity to gain hands-on exposure to various aspects of brand management, including product launches, digital marketing, consumer insight and agency management.
The role is ideal for candidates who are keen to build a career in FMCG, Consumer Healthcare, or Wellness marketing and are looking to learn the fundamentals of brand management while working closely with experienced marketing professionals.
Key Responsibilities
Brand Coordination & Execution
- Support the brand team in executing marketing and business initiatives
- Work with the cross functional teams including packaging, innovation, regulatory, business etc
- Take ownership of monitoring progress for ongoing brand initiatives.
Agency & External Stakeholders
- Work with creative agency and other external partners on brand initiatives
- End to end ownership of output (creatives, videos, etc) from creative and digital agencies
Other Responsibilities
- Support the team in tracking market activities and competitor communication.
- Marketing operations related day to day support
Desired Profile
- Graduate or above with 2-5 years of experience in marketing, brand management, or related functions.
- Good written and verbal communication.
- Basic knowledge of MS Excel, PowerPoint and comfort with AI tools like Chat GPT/Gemini
- Basic understanding of FB, Instagram and Youtube
What You Will Learn
- brand management and brand deployment.
- Exposure to new product development and packaging processes.
- Understanding of digital marketing and content creation workflows.
- Experience working with cross-functional teams including Sales, Supply Chain, Regulatory, R&D, Finance, and external agencies.
- Opportunity to contribute to the growth of leading consumer healthcare and wellness brands.
