Assistant Vice President - Perfomance Marketing

● Plan and execute multi-channel user acquisition campaigns across Google, Meta, affiliates, OEMs, and other digital platforms.

● Leverage performance marketing data and attribution tools (Appsflyer, Google Analytics, etc.) to monitor, optimize, and scale campaigns.

● Identify and test new growth channels to expand reach and reduce CAC.

● Attribution Management and Deep Funnel analysis

● Identify, negotiate, and manage strategic partnerships with external platforms, fintech ecosystems, and marketing partners to drive acquisition and engagement.

● Collaborate with internal stakeholders to structure partnership models that enhance growth, retention, or monetization.

● Evaluate performance and ROI of partnership initiatives.

● Technically sound to integrate API's via the help of Tech team

● Work with the Product and CRM teams to design and execute lifecycle journeys that improve activation, retention, and reactivation.

● Use engagement and analytics tools (CleverTap, Appsflyer, internal dashboards) to track user behavior and implement targeted communication strategies.

● Analyze customer cohorts to identify growth opportunities and reduce churn.

● Partner with the Product team to enhance customer experience across acquisition and engagement touchpoints.

● Provide data-backed insights for product improvements that drive conversion and retention.

● Collaborate on go-to-market strategies for new feature launches.

● Plan and Execute monetisation strategies for the user base

● Platform Knowledge of Admob,GAM,Mediation Partners

● Loyalty and Rewards planning and strategizing to get desired brands for cross collab and customers benefit

6. Additional Responsibilities

● Manage Play Console for ASO & App health Checkups

● Manage App store for ASO & App health Checkups

● Technically sound to integrate pixels,tags,API's

● Content and Creative checkups