Assistant Store Manager - Retail

About RINGS & I

RINGS & I is India's first designer diamond ring studio, offering personalized, made-to-order diamond rings through a truly omnichannel, tech-enabled experience. With 1000+ designs across 16 styles, we empower clients to choose their ring, their style, and their budget — all backed by trust, transparency, and celebration.

Position

Assistant Store Manager – Mumbai Location Borivali (West), Mumbai

Timings

11:00 am to 9:00 pm, Weekends are working.

Founder's Note:

At Rings & I, we believe that every customer interaction should feel personal, meaningful, and memorable. As an Assistant Store Manager, you'll help bring that vision to life — leading a passionate team, creating seamless client experiences, and ensuring that every visit reflects the warmth and precision our brand stands for.

This role is about more than managing operations — it's about building relationships, driving excellence, and leading with empathy. If you're someone who thrives on ownership, teamwork, and creating impact, this is the perfect place to grow and shine.

Role Summary

We are looking for a high-ownership, growth-oriented Assistant Store Manager who will take charge of daily operations, lead a passionate team, and deliver outstanding customer experiences. This role blends sales leadership, client journey management, team development, and studio reporting, with full ownership of performance metrics. You'll be assisting the store manager in representing the brand with pride and precision.

Key Responsibilities

1. Smooth Studio Operations

• Ensure all customer appointments (walk-in, regular, virtual) are conducted efficiently and on time.

• Maintain studio ambiance, display hygiene, and in-studio experience as per luxury standards.

2. Pre-Visit CRM Management

• Monitor and respond to leads from Instagram, WhatsApp, and web channels.

• Ensure all inquiries are promptly acknowledged and converted into booked visits.

• Assign and track lead responses to the right team members.

3. Post-Visit CRM Management

• Handle all client follow-ups for order updates with accurate and updated information from the system.

• Ensure clients receive timely and professional communication throughout production and delivery.

4. Sales Target Ownership & Performance Tracking

• Own store targets and team targets. • Track and follow up on progress daily and weekly.

• Maintain performance dashboards including: Conversion Rate, Revenue Booked, Average Order Value (AOV).

5. Team Leadership & Development

• Mentor team members on career growth and motivation.

6. Studio Scheduling & Activity Planning

• Assisting the store manager in setting up team rosters to optimize work hours.

• Plan training, improvement tasks, and marketing activities during lean hours.

7. Product Quality Checks • Conduct final product quality via head office team

• Collaborate with the fulfillment head to report feedback accurately. 8. Studio Data Management

• Ensure accurate and timely update of all required studio data points (leads, orders, visits, follow- ups).

• Maintain system hygiene daily to support seamless reporting.

9. Reporting & Insights

• Assisting the Studio Manager in preparing weekly and monthly performance reviews highlighting:

• What went well, what didn't, and why.

• Trends, bottlenecks, improvement areas.

• Suggestions for action. 10. Operational Improvements (Good to Have)

• Proactively identify gaps in execution or customer experience.

• Suggest or help co-create new SOPs for improved studio functioning based on experience.

Qualifications & Skills:

• Bachelor's degree in Business Administration, Marketing, or a related field.
• MBA in Management, Sales or a related field. (preferred but not mandatory).
• 3–6 years of experience in premium retail, luxury jewellery, lifestyle, or fashion brands.
• Prior experience in client relationship management, sales operations, or team supervision.
• Exposure to CRM systems, client servicing, or omnichannel retail setups will be an advantage.