Assistant Professor SOBA Branding & Advertising (Mumbai Campus)

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Assistant Professor – Branding & Advertising

School of Branding & Advertising (SOBA), NMIMS | Mumbai, Maharashtra, India (On-site)

Build Your Academic Trajectory with SOBA

The School of Branding & Advertising (SOBA) at NMIMS (Deemed-to-be) University invites applications from academicians and industry practitioners who can bring together academic rigour, creative thinking, strategic brand building, and contemporary communication practice.

SOBA offers an academically rigorous and industry-oriented environment focused on branding, advertising, marketing communication, digital media, and creative practice. Faculty contribute through applied teaching, research, curriculum development, student mentorship, and meaningful engagement with the creative and brand ecosystem.

Areas of Expertise

Brand Strategy & Management | Advertising | Creative Strategy | Integrated Marketing Communication | Digital & Social Media | Media Planning | Content Strategy | Copywriting | Consumer & Cultural Insights | Visual & Audio-Visual Communication | Event marketing

Candidate Profile

We are looking for candidates with an MBA/PGDM, PhD, or relevant postgraduate qualification in Branding, Advertising, Marketing, Media, Communication, Management, or an allied discipline; MBA/PGDM is preferred for industry-oriented profiles. Candidates should bring relevant academic and/or substantial industry experience from advertising and creative agencies, media, FMCG, luxury, consumer brands, digital businesses, or related sectors.

Role Expectations

The selected candidate will be expected to deliver high-quality undergraduate teaching through cases, live briefs, workshops, projects, and industry-led learning, contribute to research and publications, mentor students, and engage with OCAC initiatives, Digital Media & Marketing Communication and Creative Communication & Execution tracks, brand festivals, competitions, and industry showcases.

Qualifying Criteria – ASSISTANT PROFESSOR

• Master's degree with minimum 55% in the concerned/relevant discipline.
• NET/SLET/SET or PhD as per applicable UGC regulations.
• Minimum 2 SCI publications in peer-reviewed or UGC-listed journals.
• PhD and relevant teaching/industry experience preferred.
• Additional academic contributions including conference papers, publications, consultancy, or other research work will be valued.

Compensation

Compensation follows UGC norms. For candidates with strong research potential, teaching excellence, or relevant industry experience, remuneration will be aligned competitively.