Role & Responsibilities: Assistant Professor- Marketing
Teaching & Academic Duties
Deliver high-quality teaching at undergraduate and postgraduate levels in Marketing and related management subjects like 1. Marketing Analytics 2. Advanced Digital Marketing & Agentic AI 3. Metaverse Marketing 4. Consumer Behaviour & Neuromarketing 5. Sports Marketing.
Prepare and update course plans, lesson plans, learning outcomes, and assessment strategies in alignment with NEP 2020, UGC/AICTE guidelines, and university policies.
Integrate case studies, simulations, analytics tools, industry datasets, and technology-enabled teaching methodologies to enhance student learning.
Conduct continuous assessment, evaluation, and timely submission of academic records, grades, and examination-related work.
Supervise undergraduate projects and internships.
Research & Professional Development
Engage in research, consultancy, and scholarly activities leading to publications in peer-reviewed journals and conferences.
Participate in Faculty Development Programs (FDPs), workshops, seminars, and conferences to enhance academic and professional competencies.
Support funded research projects, industry research, and interdisciplinary initiatives as assigned.
Collaborate with industry and research institutions.
Curriculum Development & Academic Support
Contribute to curriculum design, revision, and outcome-based education (OBE) implementation and benchmarking with industry and global academic standards.
Develop innovative course content, MOOCs, value-added courses, and certification programs in Marketing.
Participate in academic audits, accreditation, and quality assurance processes (UGC, AICTE, NAAC, NBA, etc.)
Develop innovative teaching methods, including use of ICT and e-learning tools.
Industry Interface & Experiential Learning
Facilitate industry interactions, guest lectures, live projects, internships, and case development relevant to management disciplines.
Guide students in internships, live projects, business analytics tools, and applied research.
Encourage entrepreneurial thinking, innovation, and problem-solving aligned with industry needs.
Institutional & Administrative Responsibilities
Participate in departmental committees, academic events, conferences, workshops, and student development activities.
Assist the School and University in admissions, examinations, placements, alumni engagement, and outreach initiatives.
Maintain accurate academic and administrative records as per university requirements.
Essential Qualifications
Master's degree in management marketing or a relevant discipline with minimum 55% marks or equivalent grade in a point-scale from an Indian University, or an equivalent degree from accredited foreign university.
Desirable
Ph.D. in the relevant discipline or pursuing Ph.D.
Teaching or research experience in a reputed institution.
Industry experience relevant to the discipline will be added advantage.
Proficiency in modern teaching tools and technologies
Well versed with teaching subjects like 1. Marketing Analytics 2. Advanced Digital Marketing & Agentic AI 3. Metaverse Marketing 4. Consumer Behaviour & Neuromarketing 5. Sports Marketing.
