Key Responsibilities
1. Teaching & Instruction
- Design and deliver undergraduate and graduate courses in Digital Marketing, SEO/SEM, Social Media Management, Web Analytics, and Content Strategy.
- Incorporate emerging trends like AI in Marketing, Influencer Marketing, and OTT Advertising into the curriculum.
- Utilize diverse pedagogical methods, including case studies, live projects, and digital simulations.
2. Research & Scholarship
- Conduct original research in digital marketing or related domains.
- Publish findings in high-quality, peer-reviewed, or UGC-listed journals.
- Participate in academic conferences and seminars to stay at the forefront of the discipline.
3. Student Mentorship
- Advise students on academic progress and career pathways in the digital ecosystem.
- Supervise student internships, capstone projects, and research dissertations.
4. Institutional Service
- Contribute to curriculum development and program accreditation processes.
- Serve on departmental committees and assist in organizing university events or industry guest lectures.
Required Qualifications & Skills
- Academic: A Master's degree with at least 55% marks in Management, Business Administration, or a relevant discipline.
- Eligibility: Must have cleared the NET/SLET/SET or hold a Ph.D. in a relevant field (as per UGC Regulations).
- Technical Proficiency: Hands-on experience with tools like Google Ads, Meta Business Suite, Google Analytics (GA4), and SEO platforms (Semrush/Ahrefs).
- Experience: While entry-level roles are available, 2–5 years of teaching or industry experience is often preferred.
