Assistant Professor - Digital Marketing

SVKM'S NMIMS invites application for PG Program in Digital Media & Marketing Communication with School of Branding & Advertising, Mumbai Campus

Job Description: Assistant Professor - Digital Marketin

g
Job Summa

ryWe are seeking a dynamic and knowledgeable Assistant Professor to join our faculty. The ideal candidate will be a passionate educator and researcher with comprehensive expertise in the evolving landscape of digital marketing and media. This role involves teaching undergraduate and graduate courses, conducting scholarly research, and contributing to the academic community through service. The successful candidate will be responsible for developing and delivering a curriculum that covers the breadth of modern digital marketing practices and theorie

s.Key Responsibiliti

• esTeaching and Instruction: Design and teach courses in areas such as Digital Marketing, Digital Consumer Behaviour, Social Media Management, SEO/SEM, Brand Management, and Web Analytic
• s.Curriculum Development: Actively contribute to the enhancement and development of the digital marketing curriculum, ensuring it remains current with industry trends, including AI in Digital Marketing, OTT Advertising, and Influencer Marketin
• g.Research and Scholarship: Conduct high-quality academic research in digital marketing or related fields and publish findings in reputable, peer-reviewed journal
• s.Student Mentorship: Advise, mentor, and guide students on academic paths, research projects, and career opportunities in the digital marketing industr
• y.University Service: Participate in departmental meetings, serve on academic committees, and contribute to the university's strategic initiatives and event

s.
Required Knowledge and Qualificati

onsEducational Backgrou

1. nd:A Master s degree with 55% marks (or an equivalent grade in a point-scale wherever the grading system is followed) in concerned / relevant discipline from an Indian University, or an equivalent degree from an accredited foreign universi
2. ty
3. .ORA candidate has been awarded a Ph.D. Degree in accordance with the University Grants Commission (Minimum Standards and Procedure for Award of M.Phil./Ph.D. Degree) Regulations, 2009 or 2016 may be exempted from NET/SLET/S
4. ET.
5. ANDc. Minimum 2 SCI Publications in peer-reviewed or UGC-listed journ

1. als
   The following conditions may be considered desira

• ble:i) Ph.D preferred with entry-level 2 years experience is desirable but not mandat

1. ory.ii) The candidate has presented at least two papers based on his/her Ph.D. work in conferences/seminars sponsored/funded/supported by the UGC/ICSSR/CSIR or any similar age

ncy.Published work may include books, Research Periodical, Ph.D. guidance, Consultancy projects, and a patent fi

led.Pay Scales: As per UGC guidelines; but will not be a constraint for the right candid

ate.
Expertise and Experience: The candidate must demonstrate strong theoretical and practical knowledge across a wide range of digital marketing domains, inclu

• ding:Core Marketing & Stra
• tegy:Marketing Manag
• ementBrand Manag
• ementIntegrated Marketing Communications
• (IMC)Digital Marketing Communic

• ation
  Digital Channels & Ta
• ctics:Search: Search Engine Optimization (SEO) & Search Engine Marketing
• (SEM)Social & Content: Social Media Management, Influencer Marketing, Digital Video Prod
• uctionAdvertising: Digital Advertising, Digital Media Planning & Buying, Affiliate Advertising, OTT Adver

• tising
  Platforms & Ana
• lytics:E-c
• ommerceWeb An
• alyticsWeb Design pri

• nciples
  Emerging
• Topics:Artificial Intelligence (AI) in Digital M
• arketingDigital Consumer
• BehaviorDigital Laws an

d EthicsPreferred

• Skills:Proven experience in teaching at the universit
• y level.A strong potential for or an established record of scholarly r
• esearch.Relevant professional industry experience in digital marketing is highly advan
• tageous.Excellent communication, presentation, and interpersonal