Position:Assistant Professor - Digital Marketing
Experience & Qualification:
- Minimum 5 years of hands-on experience in Digital Marketing.
- Experience in a digital marketing agency, corporate organisation, EdTech company, or educational institution will be preferred.
- Practical industry experience in Digital Marketing is mandatory.
- Relevant certifications in Google Ads, Google Analytics, Meta, HubSpot, or similar platforms will be an added advantage.
Key Responsibilities:
- Deliver lectures and practical sessions for undergraduate and postgraduate students.
- Develop and update course content in line with industry trends.
- Mentor students on projects, internships, and career development.
- Conduct assessments, evaluations, and academic activities.
- Contribute to curriculum enhancement and industry-academia initiatives.
Key Skills Required:
- Media Planning & Buying
- Influencer Marketing
- Affiliate Marketing
- Email Marketing
- Content Marketing
- Online Reputation & Fraud Management
- Digital Entrepreneurship
- Marketing Analytics & Reporting
- Consumer behaviour.
Understanding of Google Ads, Meta, etc, shall be an added advantage
Desired Competencies:
- Excellent communication and presentation skills.
- Passion for teaching and mentoring students.
- Strong analytical and problem-solving abilities.
- High level of punctuality, discipline, and professionalism.
- Proficiency in Microsoft Excel and PowerPoint.
