Assistant Product Manager

About the Company:

Honasa Consumer Limited (HCL) is the fastest-growing Beauty & Personal Care house of brands, creating the FMCG conglomerate of the future. Built on the values of Honesty, Natural ingredients, and Safe care, HCL addresses the needs of consumers through innovative products, evolved propositions, direct-to-consumer marketing, and e-commerce fulfillment. With brands like Mamaearth, The Derma Co., Aqualogica, and BBlunt, HCL currently serves over 500 cities across India, building an ecosystem that benefits both consumers and the community at large. The company is backed by leading investors such as Sequoia Capital India, Sofina SA, Fireside Ventures, and Stellaris Venture Partners.

Job title: Assistant Product Manage

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Location: Gurga

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Job descripti

• on:Assist in the full brand launch for new brands — Shopify storefront copy, category setup, and launch-day execut
• ionIdentify and fix conversion leaks on PDPs, cart, and checkout using heatmaps, session recordings, and A/B te
• stsWork on platform speed improvements: image compression, lazy load audits, Core Web Vitals fi
• xesPull and interpret GA4 reports — build funnels, set up events, and extract behavioural insights independen
• tlyUse AI tools (Claude, ChatGPT, Perplexity, etc.) proactively to research, draft, analyse, and move faster across every t

ask
Must-ha

• ves:Bias for action — ships fast, iterates, and doesn't wait to be
• toldStrong curiosity about brands, consumers, and why people
• buyUses AI tools daily — not occasionally, not to show off, but to genuinely move fa

ster
Good to

• have:Prior D2C or e-commerce exper
• ienceFamiliarity with Shopify, Meta Ads Manager, basic SQL or BigQuery exp