Assistant Marketing Manager

We are hiring for one of our clients, a new health drink brand!

Location: Mumbai, Andheri

Experience Required: 3-5 years in brand marketing, BTL, or campaign management — FMCG or consumer brands preferred.

CTC: 10 to 12 LPA

Key Responsibilities:

• Run BTL activations end-to-end sampling drives, college events, trade promotions, sports activations, product launches, and more.
• Support ATL rollouts by coordinating with agencies and media partners, tracking placements, and flagging anything that's off-brief or off-brand.
• Plan and carry out consumer research surveys, field observations, intercepts and turn what you find into something the team can act on.
• Own the master campaign calendar and make sure ATL, BTL, and digital are always in sync.
• Brief agencies and vendors, review their work, and keep them accountable to timelines.

What We're Looking For

• 3-5 years in brand marketing, BTL, or campaign management — FMCG or consumer brands preferred.
• Some experience with consumer research or market analysis — you don't need to be a data analyst, but you should know how to gather information, make sense of it, and present a clear point of view.
• Good at juggling multiple things at once without dropping any of them.
• Experience working with on-ground agencies, fabricators, and event companies.
• A strong communicator who works well with both internal teams and external partners.
• Happy to travel to activation sites when required.