Assistant Marketing Manager

Location: Mumbai (On-site)

Job Type: Full-time

Experience: 1-4 Years

Budget: Upto 10 LPA

About the Role

We are looking for a highly execution-driven Assistant Manager - Marketing to join our growing team at MIDASX. This role is ideal for someone with prior experience in fintech, BFSI, SaaS, or financial services marketing who understands how to build and scale impactful marketing initiatives in a fast-paced environment.You will work closely with leadership, product, sales, and design teams to drive campaigns, manage marketing operations, support brand growth, and enhance engagement with financial intermediaries, including MFDs, RIAs, and wealth managers.

Key Responsibilities

Campaign Execution & Marketing Operations: Execute end-to-end marketing campaigns across digital, social, email, WhatsApp, webinars, and events. Coordinate with internal teams and external agencies to ensure timely and high-quality delivery of campaigns and creatives.

Digital Marketing & Lead Generation: Support and optimise digital campaigns including social media marketing, email marketing, SEO, paid campaigns, and lead nurturing initiatives. Track campaign performance and help improve conversion metrics.

Content & Communication: Assist in creating marketing content such as social media posts, emailers, presentations, landing pages, blogs, brochures, and product communication tailored for the financial services ecosystem.

Product & Feature Marketing: Work with the product team to market platform features, launches, and updates effectively. Help create product collaterals, demo presentations, and user communication assets.

Brand & Design Coordination: Ensure all communication aligns with the brand identity and positioning of MIDASX. Coordinate with designers and agencies to maintain quality and consistency across marketing materials.

Analytics & Reporting: Monitor campaign metrics, prepare performance reports, track engagement data, and provide actionable insights to improve marketing effectiveness.

Stakeholder & Vendor Management: Coordinate with sales, customer success, training, and external vendors/agencies to ensure seamless execution of marketing initiatives and events.

Who You Are

Experience & Background

• 1-4 years of experience in marketing, preferably in fintech, BFSI, SaaS, wealth-tech, or financial services
• Prior experience working with investment, mutual fund, insurance, or wealth
• management businesses is preferred
• Strong understanding of digital marketing and campaign execution

Skills & Competencies

• Excellent execution and project management skills
• Strong communication, writing, and coordination abilities
• Ability to manage multiple campaigns and deadlines simultaneously
• Familiarity with tools such as Canva, Google Analytics, CRM platforms, email marketing tools, social media management platforms, and marketing automation tools
• Good understanding of branding, social media, and performance marketing

Mindset & Attributes

• Highly proactive and detail-oriented
• Hands-on individual contributor with strong ownership mindset
• Fast learner with the ability to thrive in a dynamic startup environment
• Creative thinker with problem-solving capabilities
• Strong team player who can collaborate cross-functionally

Education: Graduate in any stream; degree or certification in Marketing, Communications, or related fields preferred.