About us:
Squish Town is India's Largest Aromatherapy Brand. We hold a vibrant portfolio of thoughtfully curated
formulas that are packed with 100% Natural Essential Oils. Squish Town offers a unique range of
Aromatherapy self-care products and an ever-expanding vision. We are here to spread smiles through
the miles with our calming and relaxing products that will provide an easy fix of unwinding and down
time to the fast-paced schedules we all have. It's Self-care for the mind, body and soul.
Visit the brand website www.squishtown.com for more information
Job Requirements:
Position: Assistant Marketing Manager
Industry: Personal Care & Lifestyle
CTC: As per industry standards
Work Experience: Prefer 2 years
Work Location: Mumbai
Key Responsibilities:
- Develop and execute marketing strategies and campaigns to drive brand visibility, customer acquisition, and retention.
- Plan and manage digital marketing, social media, influencer collaborations, email campaigns, and offline branding initiatives.
- Conduct market and consumer research to identify trends, competitive insights, and new growth opportunities.
- Collaborate with product, sales, and creative teams to deliver effective go-to-market plans and brand communication.
- Lead content creation, campaign creatives, photoshoots, and overall brand storytelling across platforms.
- Plan and execute brand activations, exhibitions, and events to generate leads and strengthen brand presence.
- Monitor performance metrics, analyze campaign ROI, and prepare marketing reports and dashboards.
- Manage agency relationships, marketing budgets, and partnerships to drive efficient and impactful execution.
Skills Required:
- Bachelor's degree in Business Administration, Marketing, or a related field.
- Excellent communication, storytelling, and presentation skills.
- Creative mindset with the ability to convert insights into impactful campaigns.
- Proficiency in Excel, PowerPoint, analytics platforms, and BI/reporting tools.
- Ability to manage cross-functional teams, agencies, and external partners
