Job Description
Roles & Responsibilities:
- Undertake market research, understand the trends and customer preferences.
- Create marketing strategy and budgets, oversee the creation of marketing materials and content, and perform all other relevant tasks essential for increasing the business's revenue.
- Strategy development and planning of campaigns that can promote the business and generate genuine traffic (both offline and online).
- Implementation of the marketing campaigns right from ideation to final analysis and refinement.
- Creating engaging and informative content for website, blog, social media or any other content marketing channels that the business might leverage.
- Device strategies for New product launches, right from ideation to finished packaging design to the product, marketing activities, and launch for the new product.
Tasks & Activities:
- Coordinating with the entire team - Digital marketing, events, marketing materials, design coordination and ensuring all the segments are functioning smoothly.
- Taking care of Mr. Ravi's PR activities, college guest speaker events.
- Be the POC for all external vendors - PR agencies, advertising agencies, BTL agencies - review the projects/activities they propose, finalize the projects based on priority and relevance.
- Preparing campaign strategies based on the targets, seasons, and geographies - coordinate with influencers, agencies, and see the campaign reach the target customers as per the plan.
- Device strategies that increase the repeat purchase percentage and also acquire a new customer base.
- Coordinating with design agencies, getting the brand language in place, and setting a communication channel as per the brand personality.
- Ensuring the communication across all touchpoints - online, offline, packaging, and branding on the same page.
- Taking care of influencer marketing campaigns and making sure that the campaigns are executed to achieve the desired outcome.
- Building sustainable relationships and partnerships with other key players such as vendors, advertising agencies, and creative artists as per the need.
- Hire and train a team of marketing associates as per the business requirements.
- Identify the setbacks in existing marketing campaigns and develop pragmatic solutions within budgets.
- Communicate with senior management about marketing initiatives and project metrics, as well as to brainstorm fresh strategies.
- Prepare marketing budgets for online, offline events & activities and do the best to generate consistent brand awareness and ROI.
