Role Overview
The Assistant Marketing Manager will support the planning, coordination, and execution of marketing activities in collaboration with internal teams and external partners. The role requires close coordination with stakeholders across marketing and sales to ensure planned campaigns and events run smoothly, while also supporting sales pipeline management and reporting.
Key Responsibilities
- Coordinate with stakeholders across marketing and sales teams to execute pre-planned marketing activities, ensuring timelines, budgets, and deliverables are met.
- Manage end-to-end planning and execution of events (webinars, seminars, partner events) including vendor coordination, logistics, invites, and post-event follow-up.
- Work closely with partner/alliance marketing teams to plan and execute joint marketing campaigns and co-branded initiatives.
- Track and manage the sales pipeline generated through marketing activities, ensuring leads are captured, qualified, and handed off to the sales team in a timely manner.
- Maintain and update CRM/pipeline data, providing regular reports on campaign performance, lead conversion, and event ROI.
- Collaborate with the sales team to align marketing activities with sales targets and provide regular pipeline status updates to leadership.
- Coordinate content creation (emailers, social posts, collateral, presentations) with design and content teams to support campaigns.
- Manage marketing calendars, ensuring timely execution of planned activities across channels.
- Liaise with external vendors, agencies, and partners for event logistics, promotional materials, and sponsorships.
- Monitor budgets for assigned campaigns/events and ensure spends are tracked and reported.
- Support post-campaign analysis and prepare reports highlighting outcomes, learnings, and recommendations.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- 4–6 years of experience in marketing coordination, event management, or partner marketing roles.
- Strong organizational and project management skills with the ability to manage multiple stakeholders simultaneously.
- Experience working with CRM tools (e.g., Salesforce, HubSpot, Zoho) for pipeline tracking and reporting.
- Excellent communication and interpersonal skills to coordinate across sales, marketing, and external partners.
- Strong attention to detail and ability to manage end-to-end event execution.
- Proficiency in MS Office/Google Workspace tools (presentations, spreadsheets, documents).
- Ability to multitask and work under tight deadlines
Preferred Attributes
- Prior experience working with channel/partner marketing teams.
- Familiarity with digital marketing concepts (email campaigns, social media, content marketing).
- A proactive, detail-oriented approach with strong follow-through on action items.
