Assistant Marketing Manager

Qualification : Bachelor's in science + Master's in Communication or Master's in Communication or any Humanitarian discipline.

Experience :- 5-7 Years

Technical Skills required: Event Management, Technical content creation along with Product team, Social Media management and handling. Proficiency with scheduling and analytics tools (e.g., Zoho, Hootsuite etc.) and platform algorithms. Analytics – GA4, LinkedIn Analytics

Non-Technical Skills required: multi-tasking abilities, Vendor management up to billing and invoicing. MS Office- PPT and Excel

About the Role

We are looking for an implementation-oriented Marketing Generalist with 5-7 years of experience to own and execute event calendar and social media presence. In this role, you will be the bridge between offline trade and internal customer events and online community engagement—planning end-to-end events while managing day-to-day social content, campaign execution, and audience growth.

1. Event Management & Execution

• Plan, coordinate, and execute end-to-end event logistics for trade shows, webinars, workshops, product launches, and company events.
• Coordinate with vendor partners, event venues, agencies, and internal teams to manage budgets, timelines, contracts, and collateral distribution.
• Run pre-event promotional campaigns and post-event follow-up strategies to maximize lead generation and ROI. Serve as the main point of contact on-site or online during live event executions.
• Capturing Leads and entering in the internal CRM and following up with the assigned sales member on the status of the same

2. Social Media Management & Content Strategy

• Manage and schedule daily content across all core social media platforms (LinkedIn, Instagram, YouTube, Facebook).
• Write brand and technical-aligned copy for social posts, event announcements, and promotional campaigns. Liaison with Product Lead for subject matter expertise and technical correctness
• Monitor social channels for community engagement, customer questions, industry trends, and brand mentions.
• Brief agency, identify vendors

3. Integrated Marketing Operations

• Align event messaging with ongoing social media calendars to create unified campaign touchpoints.
• Track, analyse, and report on key performance metrics (event attendance, lead conversions, engagement rates, follower growth).
• Assist with basic email marketing campaigns, sales enablement materials, and landing page content as needed.
• Know to use marketing platform – Zoom for Webinar, Social Media Platforms, MS Teams, Note taker, WhatsApp for Business
• Collateral and material handling – Brochures, Banners, standees