Marketing Planning
- Prepare branding objectives - increase in brand awareness
- Analyze market and competitor trends
- Come up with out of box ideas for marketing and branding campaigns
- Creating calendars for all activities, ensuring adherence to the same
- Assisting the team to make annual budgets
Marketing Communications
- To enable the creation of marketing and branding collaterals by the agency
- Editing and proof reading of all marketing and branding collaterals
- Work closely with agency for all design and content - all Brands
- Ensure excellent and timely execution of events, exhibitions, meets
- Ensure excellent, timely, cost effective execution of marketing collaterals including brochures, sample folders, etc.
- Vendor Management
- Ensure Brand sanctity in all communication
Media/Public Relations (PR)
- Answering media queries
- Researching, writing and distributing press releases and articles to the PR Agency
- Managing work from a PR agency
Internal Marketing
- Working with agency to prepare See More mailers
- Writing and editing in house newsletters, edms, case studies
- Institutionalising I am AIS in all employees - Brand Advocates
Reporting & MIS
- Weekly reporting of all activities, jobs with deadlines, schedules for completion
- Creating Purchase orders maintaining quotations, tax data, creation of new vendors in MWT
- All budgeting and monitoring of expenses against the same
- All bills verification, payment schedules,