Experience: 34 years
Location: Remote
Shift Timing: 4pm 1am
About The Role
We are looking for a skilled
Assistant Manager - Web Analytics Specialist with strong hands-on experience in
Google Tag Manager (GTM) and
Google Analytics 4 (GA4), along with expertise in
Looker Studio, Tableau, or Power BI for data visualization. The ideal candidate should be analytical, detail-oriented, possess strong communication skills in English, and be passionate about turning data into actionable insights that support business growth.
Key Responsibilities
- Implement and manage tracking setups using Google Tag Manager (tags, triggers, variables, custom events).
- Configure and maintain GA4 properties, event structures, conversions, and audience definitions.
- Conduct detailed analysis of user behavior, website performance, and marketing campaign outcomes.
- Build automated dashboards and reports using Looker Studio / Tableau / Power BI.
- Troubleshoot and resolve tracking issues, data discrepancies, and reporting gaps.
- Collaborate with marketing, product, and engineering teams to define measurement frameworks.
- Conduct A/B testing and support CRO initiatives with proper tracking.
- Maintain documentation for tagging frameworks, analytics setup, and data pipelines.
Required Skills & Experience
- 3+ years of hands-on experience with GTM and Google Analytics 4.
- Strong understanding of event-based analytics, attribution, and data governance.
- Experience building dashboards in Looker Studio, Tableau, or Power BI.
- Working knowledge of HTML, CSS, and JavaScript (for GTM implementations).
- Excellent communication skills in Englishboth written and verbal.
- Strong analytical, problem-solving, and data interpretation skills.
- Ability to translate data into insights and clear business recommendations.
Good to Have
- Experience with Heap Analytics.
- Experience with BigQuery, server-side tagging, or mobile app analytics (Firebase).
- Understanding of CRM, CDP, or attribution tools.
- Knowledge of SEO/SEM metrics and digital marketing KPIs.
Skills: gtm,looker studio,ga4
