Assistant Manager Video Data Analyst, Revenue Growth

Key Responsibilities:

• Data Collection and Processing:
• Develop and implement robust methodologies to collect video and asset-level data from YouTube and Facebook.
• Clean, preprocess, and validate data to ensure accuracy and reliability.
• Data Analysis and Interpretation:
• Analyze video performance metrics such as views, engagement, reach, and audience demographics.
• Identify trends, patterns, and correlations to inform content strategy.
• Conduct A/B testing and cohort analysis to measure the effectiveness of different approaches.
• Reporting and Visualization:
• Create visually compelling dashboards and reports for stakeholders.
• Develop automated reporting systems to streamline analytics communication.
• Collaborate with cross-functional teams to enable data-driven decisions.
• Performance Monitoring and Optimization:
• Track real-time performance of YouTube and Facebook video content.
• Recommend strategies to optimize engagement, reach, and overall viewership.
• Monitor KPIs and assess the impact of content initiatives and campaigns.
• Competitive Analysis:
• Benchmark social media video performance against industry peers.
• Analyze competitor strategies and market trends to uncover opportunities for differentiation.
• Data Governance and Compliance:
• Ensure compliance with data privacy regulations and best practices.
• Implement data quality checks and validation processes to maintain integrity and security.