Visiting the different markets, visiting outlets during activations
Engaging consumers and customers at the outlets
Ability to multitask and deal with complex challenges
Constantly scouting for new opportunities
Outlet management
Conduct market recee with Sales team to evaluate and finalize the outlets
Ensure installations and its maintenance and upkeep at vendor outlets as well as acknowledgement and clearance of the bills as per PO
Finalise beat as per switch Promotion Plan for outlet mapping and ensure deployment of promotional elements and gifts at outlets as per Activity calendar
Work towards development and innovations in Signage Elements example racks / main shop signage/ gandolas etc
Collate and update TSEs & TLs monthly Scores in online & offline Portal
Prepare and supervise contracts for rental outlets and get their approval through the legal team
Ensure accurate documentation, supervision and monitoring of challans, in & out stock register, bills, POs, GRAs, PR and attendance of the sales team
Plan and execute POSMs, Display Units, shelf shares for branding and merchandising as per contract and get required sign -off for PO payments
Brand communication and visibility
Help SCMM develop brand communication options at various channels as per brand imperatives
Co-ordinate with vendors to oversee execution of signage in the state.
Execute agrees visibility strategy and track and monitor visibility execution
Responsible for the choice of outlets for implementation along with the Sales team.
Use outlets as media vehicle to drive seamless route to consumer effectiveness by building brand visibility, imagery, creating demand through consumer winning activations and leveraging USL portfolio for effective sell-in & sell-out.
Budget
Coordinate with the manpower agency for various activities eg. claim settlement etc.
Ensure accurate spend of budgets at the state level.
Analytics
Monitor and report performance to the Customer Marketing Manager and support in defining actionable learning for improvement.
Provide feedback to the regional marketing team and sale team for improvement based on the competitor analysis and performance wrt the plan
Train promoters for optimum performance
Responsible for training and development of the third party execution force through on the job training & scheduled training calendar in co-ordination with Regional/National Trade marketing
Induct and train the promoters as per incentive schemes
Ensure the sales team is aligned to the marketing activity and standards through regular communication and formal meetings.
